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NINETY EIGHT REGENCY

Ten Cars That Killed Mercury

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Ten Cars That Killed Mercury

Officially, Mercury's dead, but Ford's special platform prostitution diet doomed the brand from the start to a life of mediocrity. But, if we believe the 71-year-old brand ever truly lived, then here are the ten cars that killed Mercury.

Choosing just ten vehicles responsible for the demise of Mercury is a challenge because Ford trotted out so many underwhelming clones of their own products with minor luxury touches, so we've narrowed it down to ten cars notable for being copies that were notable for being poorly received, ill timed, awfully designed or a mixture of all three.

http://jalopnik.com/5553707/ten-cars-that-killed-mercury/gallery/

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Chicagoland    2

When the 1971 Comet based on the Maverick came out, with only different grille and tails, that was start of decline. Then, Bobcat...etc.

But I'd say the Topaz was the worst, since it was dumped into rental fleets in the 90's and did nothing to enhance any 'premium' Mercury had. Also, at same time, L-M dealers competed with Ford Tempo offering Topaz for same price. That soiled any image and made Merc a dumping ground for excess.

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hyperv6    774

What killed Mercury is what killed Pontiac. Mercury's were nothing but fancy Fords just as Pontiac's became Fancy Chevys with red dashes.

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CSpec    515

What killed Mercury is what killed Pontiac. Mercury's were nothing but fancy Fords just as Pontiac's became Fancy Chevys with red dashes.

And they weren't even that fancy.

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balthazar    2,004

Notice how 9/10 are 1970s and later? Chicagoland hit it square on the head. Merc stopped being an aspirational marketforce after '70 due to a steady stream of mediocrity.

Go back to mid-60s and you have the S-22/S-55 performance coupes, the hot little Comet and the Cougar. All gone /irrelevant by '71.

The '57 is a easy con: the industry as a whole saw the '58 recession clear, and on top of that there was a distinct contraction of the mid-priced segment - so comping '57 & '58 sales looks good in a vacuum but is invalid. Likewise, the TC was just an equipment/trim option on the same shell- so (price aside), calling the TC itself a flop is likewise; invalid. Cute association; mentioning the Edsel, but; no.

Edited by balthazar

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The Cougar alone had a number of bad variations--the '77-79 'Montego' versions (sedan and wagon), the downsized Fairmont-based sedan and wagon from '80-82, the truly, violently ugly '87-88 coupe (the worst US car design of the '80s?), and the 3rd gen Probe that was inexplicably badged a Cougar.

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