Sign in to follow this  
NewsFeeder

By the Numbers - May 2010: Memorial for Mercury Edition

5 posts in this topic

NewsFeeder    9

Filed under: By the Numbers

Dodge explodes for 72.7-percent sales increase, domestics dominate

hillcar1aboptopt.jpgMay 2010 was a crazy month of sales for the U.S. auto industry. Would you have expected Ford Motor Company, riding high on a string of successful monthly sales performances, to announce the death of Mercury on the same day it posts nearly a 22% rise in sales? Would you have expected the four remaining "Core" brands of General Motors to outsell all eight of the company's brands from back in May 2009? Would you have expected the Toyota brand to still be on the outs with customers, posting just a 3.6-percent rise in sales in comparison to Ford (up 27.9 percent), Chevrolet (up 31.15 percent) and even Dodge (up 72.7 percent!)? And finally, would you have expected the Mustang to outsell the Camaro, something it hasn't done since the Bowtie brand's pony car arrived on the scene last year?

Check out all the numbers for yourself below in our handy dandy chart. A complete listing of our past By the Numbers charts can be found here.

Brand Vol. % May - 10 May - 09 DSR %* May - 10 May - 09
Dodge 72.7 42,242 24,456 72.7 1,625 941
Cadillac 54.25 12,382 8,027 54.25 476 309
Buick 37.36 12,582 9,160 37.36 484 352
Mazda 35.21 22,605 16,718 35.21 869 643
Subaru 35.20 23,667 17,505 35.20 910 673
Hyundai 33 49,045 36,937 33 1,886 1,421
Lexus 31.28 22,216 16,922 31.28 854 651
Chevrolet 31.15 167,235 127,510 31.15 6,432 4,904
Chrysler 29.47 20,699 15,987 29.47 796 615
Ford 27.9 175,370 137,167 27.9 6,745 5,276
Mercedes-Benz 26.71 19,176 15,134 26.71 738 582
GMC 26.06 30,160 23,926 26.06 1,160 920
Infiniti 24.55 8,091 6,496 24.55 311 250
Acura 24.26 11,766 9,469 24.26 453 364
Nissan 24.07 75,673 60,993 24.07 2,911 2,346
Audi 22.68 9,205 7,503 22.68 354 289
Land Rover 21.86 2,709 2,223 21.86 104 86
Kia 20.61 31,431 26,060 20.61 1,209 1,002
Volkswagen 20.31 23,543 19,568 20.31 906 753
Honda 18.60 105,407 88,875 18.60 4,054 3,418
(Hummer) 17.92 1,290 1,094 17.92 50 42
Ram 11.73 18,930 16,943 11.73 728 652
Mitsubishi 8.847 4,737 4,352 8.847 182 167
Jeep 6.12 22,948 21,624 6.12 883 832
Toyota 3.638 140,597 135,661 3.638 5,408 5,218
BMW -2.850 17,859 18,383 -2.850 687 707
Porsche -5.356 1,873 1,979 -5.356 72 76
Mini -8.178 4,233 4,610 -8.178 163 177
Lincoln -9.468 7,755 8,566 -9.468 298 329
Mercury -10.69 9,128 10,221 -10.69 351 393
Volvo -16.46 4,659 5,577 -16.46 179 215
Jaguar -17.64 962 1,168 -17.64 37 45
Suzuki -26.38 1,903 2,585 -26.38 73 99
Smart -40.55 695 1,169 -40.55 27 45
Saab -77.78 174 783 -77.78 7 30
(Pontiac) -98.64 181 13,329 -98.64 7 513
(Saturn) -99.43 46 8,046 -99.43 2 309
COMPANIES
Chrysler Group 32.67 104,819 79,010 32.67 4,032 3,039
GM Core 31.84 222,305 168,623 31.84 8,550 6,486
Nissan North America 24.12 83,764 67,489 24.12 3,222 2,596
Ford Motor Company 21.90 196,912 161,531 21.90 7,574 6,213
American Honda 19.15 117,173 98,344 19.1 4,507 3,782
GM 16.65 223,822 191,875 16.65 8,609 7,380
Jaguar Land Rover NA 8.257 3,671 3,391 8.257 141 130
Toyota Mo Co 6.705 162,813 152,583 6.705 6,262 5,869
BMW Group -3.919 22,092 22,993 -3.919 850 884
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in May 2010 and 26 selling days in May 2009, so the change in monthly sales volume will equal the change in the average daily sales rate (DSR) for each brand/company.

By the Numbers - May 2010: Memorial for Mercury Edition originally appeared on Autoblog on Wed, 02 Jun 2010 16:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

di
di

autoblog?i=nWJxaAgINWE:qDooXAJtcGo:wF9xT autoblog?i=nWJxaAgINWE:qDooXAJtcGo:V_sGL
nWJxaAgINWE

View the full article

Share this post


Link to post
Share on other sites

How the hell did Dodge manage 72% increase with no new product? They either fleeted like hell or had some damn good incentives (or both).

Yeah, and Ram is listed separately, so it's just cars, minivan, and SUVs. Strange.

Share this post


Link to post
Share on other sites
smk4565    351

Dodge must have had 80% fleet sales or something. None of that product is new or desirable. There is no way they could be up 72% off actual retail sales.

One thing to keep in mind is in April 2009 the government was announcing the auto bailout and in May of 2009, GM and Chrysler had pretty pathetic sales months. So May of 2010 should look very good by comparison. But even then, Dodge almost sold as many cars as Hyundai last month, it had to be fleet sales.

What is impressive about this list is how Kia, Hyundai and Subaru are up a good percentage, because I think they were the only 3 brands that saw an increase in 2009, so to do it again in 2010 is pretty strong.

Share this post


Link to post
Share on other sites
SAmadei    224

Would you have expected the four remaining "Core" brands of General Motors to outsell all eight of the company's brands from back in May 2009?

Yeah, actually, I did expect the four "core" brands during better times to outsell the old eight brands during an auto credit crisis. In fact, I expect Chevrolet May 2010 should be outselling GM May 2009... but it fell short by 21K.

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this