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Spyker to Double Dealerships by Offering Sports Cars at Saab

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Spyker to Double Dealerships by Offering Sports Cars at Saab

June 02, 2010, 6:24 AM EDT


June 2 (Bloomberg) -- Spyker Cars NV, Saab Automobile’s owner, plans to almost double the number of dealers selling its high-end sports cars this year by offering them through Saab outlets, Chief Executive Officer Victor Muller said.

“We are signing up Spyker dealerships left, right and center,” Muller said yesterday in an interview at Saab’s headquarters in Trollhaettan, Sweden.

Spyker intends to boost its dealer network to 60 from 35 in 2010, and to about 90 by the end next year, as Saab dealers open their doors to models such as the C8 Aileron, which can reach 300 kilometers (186 miles) an hour and sells for $214,990 in the U.S., he said.

Spyker bought Saab in February from General Motors Co., completing a 14-month effort by GM to unload the company. The new dealerships will help Spyker, which sold 36 cars last year and has been loss-making since it went public in 2004, to become profitable, Muller said.

The Dutch supercar maker has also started benefiting from lower prices for “generic” parts such as wind screen wiper motors that Saab gets through its higher volumes, Muller said, adding that Spyker plans to tap Saab’s engineering resources.

“Spyker will be profitable in its own right, very much helped by its sister Saab,” Muller said. “It’s wonderful that the company that saved Saab is also benefiting from having done that in its own business.”



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By Drew Johnson

Spyker remains one of the smaller niche brands in the world, but that could change in the coming years as the Swedish supercar maker announced this week it plans to expand its global presence by offering its cars at some Saab dealerships.

Under Spyker’s new plan, it would sell its vehicles through some global Saab dealerships. Spyker recently purchased the ailing Saab brand from General Motors.

Spyker currently has 35 global dealerships – including 13 in the United States – but the Swedish automaker wants to bump that figure to 60 by the end of 2010 through its tie-up with Saab. That dealer network would grow to 90 by the end of 2011.

“We are signing up Spyker dealerships left, right and center,” said Spyker CEO Victor Muller.

Although Saab dealers are anxious to add a Spyker franchise, it remains to be seen if the plan will be a success. With Saab’s flagship 9-5 sedan topping out at about $50,000, there is quite the price disparity with Spyker’s $200,000 vehicle lineup. Moreover, Spyker only sold 59 vehicles last year, meaning the company could potentially have more stores than sales at the end of 2010.



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