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Mercury's exit has upside, some say

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Mercury's exit has upside, some say

The retirement of the 71-year-old Mercury brand means more good things for consumers and Ford, as sad as it might be for the brand's few fans, the experts say.

James Bell, executive editorial director and executive market analyst, Kelley Blue Book's kbb.com, said Ford mercifully closed Mercury: "What does this mean for the average American consumer? Very little."

Edmunds.com CEO Jeremy Anwyl said Ford is better off investing in Lincoln. If it does so, "Lincoln will be in good shape within a few years."

link:

http://www.freep.com/article/20100603/BUSINESS01/6030376/1210/business01/Mercurys-exit-has-upside-some-say

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Mercury's exit has upside, some say

Edmunds.com CEO Jeremy Anwyl said Ford is better off investing in Lincoln. If it does so, "Lincoln will be in good shape within a few years."

False dichotomy. If Ford had invested in Mercury, it would have been in good shape in a few years, too. Of course, Ford has been investing in Lincoln and has very little to show of the efforts.

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False dichotomy. If Ford had invested in Mercury, it would have been in good shape in a few years, too. Of course, Ford has been investing in Lincoln and has very little to show of the efforts.

this

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False dichotomy. If Ford had invested in Mercury, it would have been in good shape in a few years, too. Of course, Ford has been investing in Lincoln and has very little to show of the efforts.

Well said. People trying to justify are trying to mix cause with result.

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