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2011 Chevrolet Cruze priced at $16,995, LTZ at $22,695

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2011 Chevrolet Cruze priced at $16,995, LTZ at $22,695

by Damon Lavrinc (RSS feed) on Jun 3rd 2010 at 1:24PM

General Motors has slapped a price tag on the all-new 2011 Chevrolet Cruze, and with a starting price of $16,995 (including destination), the new compact contender is well positioned to compete with the segment stalwarts.

The entry-level Cruse LS comes packing the 138-horsepower 1.8-liter Ecotec four-cylinder and a six-speed manual transmission, along with 10 air bags, traction ctonrol, OnStar and keyless entry. If you option up for the $18,895 LT, the standard four-pot is replaced with GM's new Ecotec 1.4-liter turbo and a six-speed automatic box, and the Eco version rings up the same sticker with a six-speed manual, 17-inch wheels with low rolling resistance tires and an enhanced aero package.

The top of the line LTZ will set you back a suitably high $22,695 and comes with the aforementioned 1.4-liter turbo and automatic 'box, along with cruise control, leather seats, Bluetooth, USB audio, redundant steering wheel controls, rear-parking assist and 18-inch wheels. Navigation, a nine-speaker Pioneer stereo, heated seats and RS Appearance package are all available as separate options. And you can start specing out your own cruise by checking out the press release after the break.

Starting at $16,995, Chevrolet Cruze Offers Midsize-car Presence at Compact-car Price

DETROIT, MI – The all-new 2011 Chevrolet Cruze will begin arriving in U.S. dealerships this September, starting at $16,995, including destination. Priced to compete in the compact-car segment, the Cruze offers more interior room, more miles per gallon in the Eco model, and more standard safety features than any of its competitors.

"We believe the Cruze can redefine the expectations for compact-car owners and shoppers who are new to the segment," said Jim Campbell, U.S. Vice President of Chevrolet Marketing. "For the price of a compact car, Cruze offers the styling, safety features, roominess, amenities, and refinement of a much more expensive car."

The 2011 Cruze will be offered for retail sale in four models:

Cruze LS starting at $16,995, including:

Standard 1.8L Ecotec engine and six-speed manual transmission

The most standard safety features in the segment, with 10 air bags, StabiliTrak electronic stability control with rollover sensing, traction control, anti-lock brakes, collapsible pedal system, power rear-door child safety locks

Standard OnStar, with a six-month subscription including Turn-by-Turn navigation

Standard convenience features including air conditioning, power windows, power door locks with remote keyless entry, driver information center, and XM Radio with three month trial subscription

Cruze LT starting at $18,895, including:

Standard 1.4L Ecotec turbo and six-speed automatic transmission

16-inch wheels

Cruze Eco starting at $18,895, including:

Standard 1.4L Ecotec turbo and six-speed manual transmission

Segment-leading expected 40 miles per gallon highway

Standard 17-inch alloy wheels with ultra low-rolling resistance tires, and enhanced aerodynamic performance package

Cruze LTZ starting at $22,695, including:

Standard 1.4L Ecotec turbo and six-speed automatic transmission

Standard six-way power driver seat, leather seating surfaces, leather-wrapped steering wheel and shift knob

Standard cruise control, Bluetooth phone connectivity, USB port with audio interface, steering-wheel mounted audio controls, and remote vehicle start

Standard automatic climate control, auto-dimming inside rearview mirror, and ultrasonic rear-parking assist

18-inch alloy wheels

Major available options features on Cruze include:

In-dash navigation system with 40-gigabyte hard drive, enabling pause-and-play radio, downloading of audio CDs, or transferring MP3 files from a USB memory device

Pioneer Audio system, with nine speakers and 250-watt amplifier

Heated leather seats

Ultrasonic rear park assist

RS Appearance package, including rocker moldings, unique front and rear fascias, front fog lamps, and rear spoiler

"Cruze is a truly global car that leverages Chevrolet's design and engineering capabilities. As a result we can offer customers more standard safety features, more miles per gallon, and more upscale features than our key competitors," Campbell said. "That formula made Cruze a hit overseas, with more than 200,000 customers choosing Cruze since it went on sale in 2009."

Cruze will offer customers more standard equipment and amenities than the competition. "While some of our competitors may have a lower starting price, Cruze wins on value once these competitors are optioned up." said Campbell.

link:

http://www.autoblog.com/2010/06/03/2011-chevrolet-cruze-priced-at-16-995-ltz-at-22-695/

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Chevrolet Cruze to make debut under $17,000

BY TIM HIGGINS

FREE PRESS BUSINESS WRITER

The Chevrolet Cruze, arguably the most important vehicle General Motors is launching this year, will arrive in showrooms with a starting price of less than $17,000, the company announced today.

“We believe the Cruze can redefine the expectations for compact-car owners and shoppers who are new to the segment,” Jim Campbell, U.S. vice president of Chevrolet marketing, said. “For the price of a compact car, Cruze offers the styling, safety features, roominess, amenities, and refinement of a much more expensive car.”

GM plans four models of the Cruze:

• The Cruze LS will have a manufacturer’s suggested retail price of $16,955, including destination charges, and come with a 1.8 liter Ecotec engine.

• The Cruze LT will have an MSRP of $18,895 and come with a 1.4 liter Ecotec turbo engine and 16-inch wheels.

• The Cruze Eco will have an MSRP of $18,895 and come with a 1.4 liter Ecotec turbo, 17-inch wheels and enhanced aerodynamics. Because of fuel saving measures, this model is expected to get 40 m.p.g. on the highway.

• The Cruze LTZ will have an MSRP of $22,695 and come with a 1.4 liter Ecotec turbo, 18-inch wheels and many more features.

The Cruze is going to compete in an ultra competitive small car segment against popular favorites, such as the Toyota Corolla and Honda Civic.

GM hopes that its replacement for the Cobalt will help reposition the company’s line up as appealing to small car shoppers and people looking for fuel efficient vehicles.

link:

http://www.freep.com/article/20100603/BUSINESS0101/100603026/1210/BUSINESS01/Chevrolet-Cruze-will-debut-under-17000

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pow    106

That's competitive but ambitious (for a Chevy) pricing. A base Corolla is $16,200 and a base Civic is $16,405 compared to the base Cruze's $16,995, but at least you get a radio, stability control, and A/C (optional on Civic DX) and power windows (optional on Corolla).

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pow    106

19 grand is the cheapest turbo manual.

A Civic LX auto is $19,155 and a Corolla S auto is $18,100. We'll see if it'll need incentives.

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Drew Dowdell    5,159

You know, after sitting in a Cruze at autoshows, I think I could be pretty happy in a Cruze ECO for that price...especially if I could option it up to LTZ like equipment

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Drew Dowdell    5,159

That's competitive but ambitious (for a Chevy) pricing. A base Corolla is $16,200 and a base Civic is $16,405 compared to the base Cruze's $16,995, but at least you get a radio, stability control, and A/C (optional on Civic DX) and power windows (optional on Corolla).

Isn't it generally rather difficult to find truly base Civics and Corollas?

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regfootball    250

no LTZ Cruze manual. the only way to get the manual with the turbo is Eco. this i got from the 'other' site.

I had thought a Cruze turbo manual well equipped base at 17,500 with some mild discounting may be worth it.

But 19 grand and you just get low rolling tires. Makes no sense.

They are pretty much forcing you into an automatic.

Base Cruze then has no power, discontinue the manual on the base engine and add it to the option sheet on the LT and LTZ FFS.

An automatic turbo LT is what, 20 grand? No thanks.

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Drew Dowdell    5,159

perhaps, that makes the manual LS even more redundant.

sorry, I don't follow.

The LS is the base model.

The Eco is where people pay a bit more and get some extra "comfort and convenience" plus pay for the technology that gets them better gas mileage in addition to getting more power.

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pow    106

The Eco model is my favorite in terms of looks... the 17" forged alloys are the nicest. You get a lowered suspension, too, and a little lip spoiler. In terms of equipment, it's comparable to the LT. It's definitely no Cobalt XFE.

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regfootball    250

sorry, I don't follow.

The LS is the base model.

The Eco is where people pay a bit more and get some extra "comfort and convenience" plus pay for the technology that gets them better gas mileage in addition to getting more power.

no ones gonna want the LS model with a manual trans. those who want a manual trans will either want good power, or the highest mpg. the base LS manual gives you neither. in fact, all it will do is piss off the owner with its low power and the mpg that is not as good as the eco.

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Z-06    493

The 1.8 should never exist in this car. I guess it is the W-body of the powertrain, i.e. since it is already paid for therefore we are going to milk the $hit out of it.

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GM: Cruze starting price set at $16,895

Scott Burgess / The Detroit News

The Chevrolet Cruze will start at $16,895, General Motors Co. officials announced today.

"We believe the Cruze can redefine the expectations for compact-car owners and shoppers who are new to the segment," said Jim Campbell, vice president of Chevrolet Marketing, in a new release. "For the price of a compact car, Cruze offers the styling, safety features, roominess, amenities, and refinement of a much more expensive car."

The all-new Cruze, which replaces the Chevy Cobalt this September, will arrive in four versions.

According to Chevrolet, the starting prices are:

• $16,895: Base model Cruze LT trim package, which includes Chevy's 1.8-liter Ecotech four-cylinder engine, six-speed manual transmission, remote keyless entry, 10 airbags, electronic stability control and anti-lock brakes.

• $18,895: Cruze LT: Adds the 1.4-liter turbocharged four-cylinder engine and 16-inch wheels.

• $18,895: Cruze Eco: This 40-miles-per-gallon Cruze includes the 1.4-liter turbocharged four-cylinder engine and a six-speed manual transmission as well as a number of features exclusive to this Cruze model, such as an enhanced aerodynamics package and low rolling resistance tires.

• $22,695: Cruze LTZ: The high-end Cruze includes a leather interior, complete connectivity through Bluetooth and an USB port, ultra sonic parking assist and 18-inch wheels. The LTZ also includes the 1.4-liter turbo charged engine and a six-speed automatic transmission; the transmission can be upgraded to an automatic.

The roomy and comfortable Cruze will also include a number of features only a few years ago were not found in the midsize segment, such as heated seats and a navigation system.

The starting price is slightly higher than some of the main competitors, when comparing base model vehicles. According to Kelley Blue Book's consumer website, kbb.com, a base model 2010 Toyota Corolla starts at $16,200, the 2010 Nissan Sentra starts at $16,160 and the 2010 Honda Civic starts at $16,405.

A 2010 Chevy Cobalt LS has a starting price of $17,315, including an automatic transmission. A manual version, known as the XFE Cobalt starts at $15,710.

"While some of our competitors may have a lower starting price, Cruze wins on value once these competitors are optioned up." said Campbell.

From The Detroit News: http://detnews.com/article/20100603/AUTO01/6030469/1148/auto01/GM--Cruze-starting-price-set-at-$16-895#ixzz0ppY52hHV

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smk4565    350

That is a lot of money for a car with little horsepower. Hopefully for Chevy buyers in this class won't look to closely at power or how quick it is. The Kia Forte is a couple grand cheaper than the Cruze and has 156 or 173 hp engines. $22,000+ seems steep for a 140 hp small Chevy, it isn't that luxurious, that is going into Sonata and Jetta territory. Time will tell, but I suspect this car will have rebates and incentives not long after launch.

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regfootball    250

Dead right. I've already seen sonatas with 1500 off sticker, too. You can buy a 200hp Sonata for 18,500 already. I like the cruze but not if I can get a sonata for the same money, or a new 012 elantra for less money. Gm still has to bake in 2-3 grand slush money into their MsRPs.

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hyperv6    774

I was afraid GM was going even higer.

They will see how this plays and if needed they can adjust it down. The G6 started at some crazy high prices and later better option packages brought the price down.

Even the Bu today priced in the $26,000 range can be had out the door for $19,000 with a V6.

I think GM is seeing what the Market will take and they will adjust the cars as needed for price.

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regfootball    250

people have shown time and time again that the MSRP's if they are more realistic to begin with it helps all around.

one reason MSRP's were boosted so much was to be able to get loan values higher to get more people credit.

leasing too, higher msrp with discounts can offset poor residuals.

Cruze is going to compete with the Sentras, Corollas, Elantras, Mazda3's of the world, all offering sign and drive for 200-225 a month.

the biggest flaw with this car out of the gate given the pricing is lack of an engine with enough horsepower. there should be ONE offering out of the gate that can pull 170hp or so.

2.4 SIDI would be great except GM is trying ram that engine down the throat of 3500-4000 pound 30,000 dollar equinox, lacrosse, regal buyers.....

Edited by regfootball
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FAPTurbo    1,090

Fortunately, in this category, horsepower is not a chief concern. Economy, and amenities are, and this car delivers on those.

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ocnblu    773

This has been tried before. When the Cavalier first came out, it was overpriced for a Chevrolet compact and met with immediate resistance in the market, which led to a decontenting and repositioning.

The Cruze LTZ is priced with an IMPALA, for Christ's sake. Who do they think they're fooling with this ruse? Laughable.

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smk4565    350

I think if the 182 hp 2.4 liter Ecotec and 6-speed from the Regal and Equinox was in the Cruze, they could get away with the pricing, although it could still be pushing it a little. The Cruze is about the price of a Honda Insight, a 40/43 mpg car, die hard ecomentalists aren't going to look at the Cruze, the buyer looking for sportiness won't either. That leaves Chevy going after those that want safe, reliable transportation to get from point A to point B, which means the Cruze has to go head on with the Civic and Corolla. The average Joe has no idea what a Cruze is, but the Corolla and Civic have been on sale for 40 years and have name recognition. The Cruze has a tough road to travel.

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Drew Dowdell    5,159

That is a lot of money for a car with little horsepower. Hopefully for Chevy buyers in this class won't look to closely at power or how quick it is. The Kia Forte is a couple grand cheaper than the Cruze and has 156 or 173 hp engines. $22,000+ seems steep for a 140 hp small Chevy, it isn't that luxurious, that is going into Sonata and Jetta territory. Time will tell, but I suspect this car will have rebates and incentives not long after launch.

hopefully, sometime soon, we'll stop relying on horsepower to "market" cars and instead focus on the % of torque available at X rpm instead.

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