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NINETY EIGHT REGENCY

Mercedes-Benz plans updated Three-Pointed Star, new ad campaign [w/video]

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Mercedes-Benz plans updated Three-Pointed Star, new ad campaign [w/video]

by Jonathon Ramsey (RSS feed) on Jun 14th 2010 at 10:58AM

Mercedes' new ad campaign, "The best or nothing" – Click above to watch video after the jump

Mercedes-Benz's new slogan as of last Friday is "The best or nothing." That catchphrase will be joined by a redesigned Three-Pointed Star pretty soon, but the new icon doesn't appear to have gone on display yet... so stay tuned for that.

This refresh is meant to help the Stuttgart brand bump year-on-year sales by seven percent this year, which, if successful, would about double the industry average. The slogan is pretty clear cut so we won't bother explaining it, but if you want the rest of the story you can find it in the first campaign commercial after the jump.

link:

http://www.autoblog.com/2010/06/14/mercedes-benz-plans-updated-three-pointed-star-new-ad-campaign/

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I guess they went with 'Mr Daimler' because that's the parent Corp's name, but it's almost a slight of the other eventual half of the company- Mr Benz. But aren't there some historical liberties in that ad ??

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