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ASTON MARTIN TO REVAMP ENTIRE LINEUP BY 2016

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ASTON MARTIN TO REVAMP ENTIRE LINEUP BY 2016

By Drew Johnson

We’ve already learned of Aston Martin’s plan to launch new versions of its DB9 and Vantage models in the coming years, but the British automaker is also planning several other new models.

Following the DB9 and Vantage refreshes in 2013 and 2014, respectively, Aston Martin will update its popular DBS model. Set to hit the road in 2015, the next-generation DBS will ride on the current car’s platform, but will feature revised styling – both inside and out – and more power. Aston is selling about 500 DBS models a year, outpacing original predictions by 150 units.

A year before the new DBS hits, Aston Martin will re-launch its Lagonda luxury brand. Standing as a less performance-oriented luxury brand, the Lagonda nameplate will launch with a SUV model. The SUV could be based on Mercedes-Benz’ GL model, although the ute will not feature styling derived from the ill-received Lagonda concept that debuted at the 2009 Geneva Motor Show.

Although Lagonda will likely be sold in several world markets, Aston will specifically aim the brand at emerging markets. The SUV’s added ground clearance and rugged nature should ensure sales in markets with less-than-ideal road conditions.

Aston Martin’s portfolio refresh will conclude in 2016 with an updated version of the Rapide sedan. The current Rapide is made by Magna in Austria, but the British automaker could shift production of the second-generation car to its Gaydon factory in the UK. Aston officials were considering a version of the Rapide for the Lagonda brand, but have since scrapped those plans.

link:

http://www.leftlanenews.com/aston-martin-to-revamp-entire-lineup-by-2016.html

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