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2011 LINCOLN MKZ HYBRID IS THE MOST FUEL-EFFICIENT LUXURY SEDAN IN AMERICA

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2011 Lincoln MKZ hybrid officially rated at 41 mpg city / 36 mpg hwy

by Sam Abuelsamid (RSS feed) on Jun 16th 2010 at 11:01AM

In what should be a surprise to no one, the 2011 Lincoln MKZ Gybrid has been officially certified by the EPA as the most fuel efficient luxury sedan in the U.S. market. Given that the MKZ is really little more than a very gussied up Ford Fusion Hybrid, including an identical powertrain, we fully expected the same 41 mile per gallon city and 36 mpg highway numbers for the Lincoln.

Those numbers put the MKZ well ahead of its closest competitor, the Lexus HS250h which is rated 35/34 mpg. Aside from some subtle badging, the MKZ Hybrid is indistinguishable from its conventional siblings. It does receive an enhanced version of the SmartGauge system in the Fusion that adds long-term fuel efficiency indicators to all of the other information available, however.

The MKZ Hybrid goes on sale in the Fall as Mercury Milan production winds down.

Gallery:2011 Lincoln MKZ Hybrid

[source: Lincoln]

Show full PR text

2011 LINCOLN MKZ HYBRID IS THE MOST FUEL-EFFICIENT LUXURY SEDAN IN AMERICA

2011 Lincoln MKZ Hybrid receives EPA certification, making it the most fuel-efficient luxury sedan in America with a certified 41 mpg in city driving and 36 mpg on the highway

2011 Lincoln MKZ Hybrid tops its nearest competitor – the 2010 Lexus HS 250h – in fuel economy (by 6 mpg), engine power, passenger room, standard luxury (leather upholstery and genuine wood) and segment-exclusive safety features

MKZ Hybrid's SmartGauge™ with EcoGuide cluster coaches drivers to optimum fuel economy and lower emissions with growing leaves and apple blossoms as rewards for efficient driving – within one year, efficient drivers are expected to save nearly 200 gallons of gas and reduce their carbon footprint by almost two tons of CO2

Dearborn, Mich., June 16, 2010 – Lincoln's first-ever hybrid – the 2011 Lincoln MKZ Hybrid – is now officially the most fuel-efficient luxury sedan in America with an EPA-certified 41 mpg rating in city driving and 36 mpg on the highway.

"The 2011 Lincoln MKZ Hybrid provides a real choice in the marketplace for customers looking for a vehicle that not only makes a statement about who they are but also reflects their ideals," said Derrick Kuzak, Ford's group vice president, Global Product Development. "It offers the best fuel economy in its segment, a host of advanced safety features, and all the amenities and modern design of a true luxury sedan."

The 2011 Lincoln MKZ Hybrid's final fuel economy certification was completed this week, and the vehicle will carry an EPA label of 41 mpg for city driving and 36 mpg on the highway when it goes on sale this fall. It tops its nearest competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus HS 250h with room for one more passenger and more standard luxury and segment-exclusive safety features.

"The Lincoln MKZ Hybrid offers everything our customers look for in a midsize luxury sedan, plus unsurpassed fuel economy," said Kuzak. "Our engineers worked to ensure the hybrid electric motor and engine complement each other in a fashion that reflects the truly refined driving experience that is synonymous with the Lincoln name."

Building on Ford Motor Company's reputation as a world leader in electrified technology, the 2011 Lincoln MKZ Hybrid uses the company's second-generation hybrid technology – the

2.5-liter Atkinson-cycle I-4 hybrid engine – named one of Ward's 2010 "10 Best Engines." The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.

Industry-leading fuel economy comes without sacrificing power. The combined gasoline engine and electric motor provide 191 net horsepower. Plus, the pure electric mode on the Lincoln MKZ Hybrid extends to 47 mph – compared with the Lexus HS 250h battery-only mode, which reaches just 25 mph.

2011 Lincoln MKZ Hybrid: Luxury comes standard

In addition to being the most fuel-efficient luxury sedan in America, the 2011 Lincoln MKZ Hybrid includes a host of standard features either not offered at all on the Lexus HS 250h, or available at an extra cost. They are:

SmartGauge with EcoGuide

Lincoln SYNC®

Bridge of Weir leather-trimmed seats

10-way power passenger seat

Power driver memory seat settings

Heated and cooled front seats

Genuine wood trim

Reverse sensing system

Keyless entry keypad

Easy Fuel® Capless Fuel-Filler

Personal Safety System™

MyKey™

Integrated spotter mirrors

Acoustic laminated windshield

link:

http://www.autoblog.com/2010/06/16/2011-lincoln-mkz-hybrid-officially-rated-at-41-mpg-city-36-mpg/

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Gee, and they did it without making it all ugly.

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2011 Lincoln MKZ Hybrid priced equal to V6 at $35,180

by Sam Abuelsamid (RSS feed) on Jul 22nd 2010 at 12:01AM

Lincoln has dropped a bit of a surprise with the pricing of the 2011 Lincoln MKZ hybrid. Unlike most other hybrid vehicles, there will be no price premium compared to the cheapest conventional model. The MKZ hybrid, with its 2.5-liter four cylinder hybrid powertrain, will start at $35,180 including destination and delivery. That's the same price as the front-wheel drive 3.5-liter V6-powered model.

For those keeping track, that puts the price at about $350 under the base Lexus HS 250h, which would seem to be its main competitor. Further, its 41 miles per gallon in the city is 6 mpg better than the Lexus – which, of course, is supposed to be the whole point of a hybrid vehicle. Add in arguably more attractive styling and the new Lincoln hybrid may well find itself with quite a following in the marketplace. Check out all the details in the press release after the break.

[source: Lincoln]

LINCOLN MAKES HISTORY WITH PRICING FOR AMERICA'S MOST FUEL-EFFICIENT LUXURY SEDAN – 2011 MKZ HYBRID

* Lincoln is making automotive history with the launch of the new 2011 Lincoln MKZ Hybrid, offering luxury customers a premium hybrid sedan at the same base price as its conventional gas sibling, with an MSRP starting at $35,180

* The new 2011 Lincoln MKZ Hybrid offers modern luxury car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a world-class hybrid at an amazing price

* The 2011 Lincoln MKZ Hybrid is the most fuel-efficient luxury sedan in America with an EPA-certified 41 mpg – 6 mpg better than the hybrid from Lexus, the HS 250h. The Lincoln MKZ Hybrid also offers more standard luxury and segment-exclusive safety features, and at a better price than the Lexus HS 250h

Dearborn, Mich., July 22, 2010 – Lincoln's new MKZ Hybrid – the most fuel-efficient luxury car in America – will be a standout in the marketplace for another unique distinction when it goes on sale this fall: It will be priced the same as its conventional gas sibling.

"Lincoln is about delivering luxury standard," said John Felice, general manager, Ford and Lincoln Marketing. "Whether it's our new MKX with standard MyLincoln Touch™ technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value."

When the 2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an MSRP starting at $35,180, including destination and delivery. The pricing is identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the MKZ Hybrid's nearest competitor.

Lincoln is the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas sibling.

The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln brand's philosophy of bringing luxury standard to customers. From standout product design, and class-leading technology and powertrains that deliver top performance and fuel efficiency, Lincoln is changing the game in the luxury market.

2011 Lincoln MKZ Hybrid redefines future of American luxury

The new 2011 Lincoln MKZ Hybrid is a game-changing vehicle that offers modern car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a hybrid vehicle at an amazing price.

Building on Ford's reputation as a world leader in electrified technology, the 2011 Lincoln MKZ Hybrid uses the company's second-generation hybrid technology – the 2.5-liter Atkinson-cycle I-4 hybrid engine – named one of Ward's 2010 "10 Best Engines." The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.

The Lincoln MKZ Hybrid delivers a 41 mpg fuel economy rating in the city, topping its only near competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus with more passenger space, more standard luxury and segment-exclusive safety features.

The following features come standard on the 2011 Lincoln MKZ Hybrid. They are either not offered at all on the Lexus HS 250h, or are available at an extra cost:

* SmartGauge™ with EcoGuide – Ford's highly successful interactive technology provides real-time information to help drivers maximize fuel efficiency, and coaches drivers on how to optimize hybrid performance. Lincoln takes SmartGauge to the next level of engagement by giving drivers enhanced positive feedback on long-term fuel efficiency and driving performance through the "growth" of virtual small flowers on the system's right-most screen. Lincoln's white flowers, inspired by apple blossoms, remain permanently unless long-term fuel economy is reset.

* Genuine wood trim – In addition to their exquisite appearance, the Swirl Walnut and Olive Ash wood trims offered in the Lincoln MKZ Hybrid are eco-friendly as well. The veneers come from well-managed forests, as defined by strict environmental, social and economic standards, and from other rigorously controlled sources.

* Bridge of Weir leather-trimmed seats – The world-renowned luxury leather from Scotland is unembossed, allowing the natural beauty and character of the grain to shine through. The leather is milled for up to 12 hours to ensure a buttery, soft hand, and Bridge of Weir uses a chromium-free tanning process, which makes it easier to recycle.

* Lincoln SYNC® – The Lincoln-exclusive voice-activated communications and entertainment system provides an omnipresent link to contacts and information. In addition to Bluetooth® phone, audible text and MP3 player capabilities, Lincoln customers also can access Vehicle Health Report and 911 Assist™.

* 10-way power passenger seat – The seat is designed to accommodate a diverse group of passengers. Memory functions enable passengers to fine-tune and recall positions.

* Power driver memory seat settings – The driver seat memory feature helps ensure personal seating preferences anytime, with the touch of a button.

* Heated and cooled front seats – This uniquely engineered system delivers exceptional heating and cooling comfort.

* Reverse sensing system – This system senses what drivers might not see behind them and relays an audible alert if objects are near, which increases in frequency the closer a driver gets.

* Keyless entry keypad – This Lincoln-exclusive feature provides secure entry at a driver's fingertips. A personal combination holds a memory for driver preferences. So if an owner is out for a run and doesn't want to take the keys along, the vehicle can be opened with the touch of a few buttons.

* Easy Fuel® (capless fuel filler) – This Lincoln-exclusive feature uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap. That means no more fumbling to remove and tighten the cap and less fuel odor on a driver's hands.

* Personal Safety System™ – This Lincoln-exclusive suite of seven protection technologies work together as a system to help protect vehicle occupants. The system includes dual-stage front airbags and an occupant classification system to sense whether the passenger seat is occupied. It tailors – or suppresses – airbag deployment to help provide an appropriate level of protection. It also features the Ford Belt-Minder® system to remind front seat occupants to buckle up.

* MyKey™ – This Lincoln-exclusive feature allows parents to program a key to limit speed and audio volume to encourage teens to drive safer and improve fuel efficiency. It also encourages seat belt use, provides earlier low-fuel warnings, and can be programmed to sound chimes at 45, 55 and 65 mph.

* Integrated spotter mirrors – The traditional sideview mirrors are designed with a secondary convex spotter mirror in the top outer corner, which provides a view of the driver's blind spot. When traffic enters the driver's blind spot on either side of the vehicle, it is visible in the secondary convex mirror, alerting the driver of obstacles.

* Acoustic laminated windshield – This windshield features a layer of sound-absorbent vinyl sandwiched between two sheets of glass, which enhances interior quietness.

"Customers are very enthusiastic about the MKZ Hybrid and we think they will be even more excited to learn they sacrifice nothing to be able to go green in style," said Felice. "We're launching a world-class hybrid that beats all competitors, and at an introductory price that is sure to draw the interest of new customers to Lincoln."

link:

http://www.autoblog.com/2010/07/22/2011-lincoln-mkz-hybrid-priced-equal-to-v6-at-35-180/

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If the cheapest MKZ had a 4-cylinder like the hybrid this would be impressive news, but the fact of the matter is the base MKZ uses a V6 and is already on the expensive side (for entry-level luxury).

It is akin to Honda only offering a $23k Civic Si, no standard trims, and claiming how amazing it is that the Civic hybrid costs the same as the cheapest conventional Civic.

The MKZ is more attractive from a styling and feature standpoint than the HS250, but that's like saying the MKZ is better than a polished turd. I would rather have a loaded Fusion hybrid and skip any failed pretenses of owning a luxury vehicle.

Not bad! The hybrid feels like a mid-90s V6 in power anyway, more than enough for most people.

To be realistic, a standard 2.4L or 2.5L 4-cylinder is more than enough for most people. And a 4-cylinder MKZ would certainly be in the $30k range and get decent mileage.

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This car is great on paper, but in person, it just doesn't seem like a $35K car, hybrid or V6. The HS250h, while a Toyota Avensis underneath, at least feels like a Lexus in terms of build quality and materials. I'd save $5,000 and get the equally nice Fusion Hybrid over the MKZ Hybrid.

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This car is great on paper, but in person, it just doesn't seem like a $35K car, hybrid or V6. The HS250h, while a Toyota Avensis underneath, at least feels like a Lexus in terms of build quality and materials. I'd save $5,000 and get the equally nice Fusion Hybrid over the MKZ Hybrid.

...and looks like a Toyota Corolla with a Lexus grill and badge.

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2011 Lincoln MKZ Hybrid Priced the Same as V6 at $35,180

Thursday, July 22, 2010

Lincoln won't be subjecting buyers to a premium price for fuel-efficiency when its 2011 MKZ Hybrid hits showrooms this fall as the hybrid sedan will be offered at the same base price as its conventional V6 gasoline sibling, with an MSRP starting at $35,180 including destination and delivery.

The 2011 MKZ Hybrid makes use of a 2.5-liter Atkinson-cycle four-cylinder engine and an electric motor producing a combined output of 191HP. Lincoln's first-ever hybrid model has received an EPA-certified 41 mpg rating in city driving and 36 mpg on the highway, and can reach speeds of up to 47 mph (75 km/h) in pure electric mode.

Of course, what buyers win in eco-friendliness and fuel economy with the MKZ hybrid, they lose in performance compared to the gasoline model, which is powered by a 3.5-liter V6 delivering 263HP and 249 lb-ft, while returning an EPA-estimated 18 mpg city and 27 mpg highway (FWD version).

If you still find the MKZ Hybrid's price steep, there's always the option of the car's corporate clone, the Ford Fusion Hybrid, which starts at $28,825 including destination and delivery.

link:

http://carscoop.blogspot.com/2010/07/2011-lincoln-mkz-hybrid-priced-at-same.html

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...and looks like a Toyota Corolla with a Lexus grill and badge.

In person, it doesn't. Unlike the MKZ, it doesn't share a single piece of sheetmetal with the vehicle on which it's based (Avensis). And it's interior is properly posh, with buttery leather and a silky headliner. MKZ feels cheap inside.

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Pretty good price I suppose, and many Lincoln buyers will probably see the hybrid as powerful enough. The MKZ does feel a bit cheap though, but if a Fusion Hybird is $30k, an extra $5k for the Lincoln is worth it.

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loaded fusion and milan hybrids push close to 35k already. this could really be a bargain hybrid and help boost lincoln brand sales, for numbers reasons alone.

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Ford Counting on Lincoln Hybrid Pricing Strategy to Generate Buzz

By Byron Pope

WardsAuto.com, Jul 30, 2010 9:00 AM

Ford Motor Co. is more concerned about establishing its Lincoln luxury brand’s technological prowess than the potential financial hit it could take offering the upcoming all-new ’11 MKZ hybrid-electric vehicle at the same price as the conventional model.

“Lincoln prides itself on offering true luxury and technology at an unbelievable value,” MKZ Marketing Manager Jonathan Richards says.

“If you think in those terms, what we’re doing (with the pricing strategy) is enhancing that equation (by) offering a little more luxury and technology than everybody else.”

The HEV, arriving in October, will feature the same powertrain as the Ford Fusion Hybrid, which boasts fuel economy of 41 mpg (5.7 L/100 km) in the city. But unlike other Ford hybrids, the MXZ will not carry the same $3,100 premium.

He downplays the fact Lincoln essentially is giving away pricey technology, preferring to concentrate on the positive buzz the price break will generate. “Consumers will see a no-cost upgrade to a world-class hybrid,” he tells Ward’s in a phone interview.

The MKZ Hybrid’s $35,180 price tag, including destination and delivery, undercuts its top competitor, the ’10 Lexus HS 250h hybrid. A base Lexus HS 250h is available for $34,650, minus the $875 destination and delivery charge, which raises the price to $35,525.

MKZ Hybrid to be priced same as standard model.

The MKZ Hybrid wins in fuel economy, as well, with its 41/34 mpg (5.7-8.3 L/100 km) city/highway rating, compared with the Lexus 250h’s 35/34 mpg (8.0-8.3 L/100 km).

Additionally, Ford says its hybrid powertrain configuration allows the MKZ HEV to accelerate to 47 mph (76 km/h) in all-electric mode, noting the Lexus HS 250h reaches 25 mph (40 km/h) in battery-only mode.

Performance aside, Richards says the MKZ Hybrid boasts some features that will further differentiate it from the Lexus, such as Ford’s SmartGauge with EcoGuide also found on the Fusion Hybrid.

As with the Fusion, the MKZ’s display shows a graphical representation of vines that grow leaves when the vehicle is driven in a fuel-efficient manner and drops them when the fuel economy falls.

The MKZ adds white flowers to the vines, which remain permanent unless the long-term fuel economy is reset. The display also provides real-time information about the powertrain to help drivers maximize fuel efficiency.

Richards declines to reveal volume expectations for the Lincoln hybrid, but says the model should account for about 20% of total MKZ sales. Through June, MKZ deliveries dipped 5.0% from year-ago to 11,214 units, according to Ward’s data.

The 20% take rate for the Lincoln Hybrid would exceed that of the Fusion. In the year’s first six months, hybrid models accounted for just 9.0% of the 111,175 Fusion sales, Ward’s data indicates.

Richards says the MKZ Hybrid’s anticpated 20% take rate would be set higher if the car were not in the luxury segment.

“Typically, luxury buyers like performance over fuel economy,” he says. “When we talked to our customers, we found that about 40% considered a hybrid. That’s why we think about 20% (actually will purchase one) over the long term.”

The standard MKZ Hybrid is powered by a 3.5L V-6 producing 263 hp and 249 lb.-ft. (184 Nm) of torque.

Although Ford has had hybrid technology in its portfolio since the Escape Hybrid was launched in 2004, the Lincoln brand was not considered for the technology until now.

Richards says it all comes down to timing. “Luxury hybrids are a growing segment. If you’re going to be launching a luxury hybrid, now is the best time to do it.”

U.S. luxury hybrid sales through June rose 2.2% to 2,454 units, according to Ward’s data.

link:

http://wardsauto.com/ar/lincoln_hybrid_pricing_100730/

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Why Ford priced Lincoln MKZ hybrid same as gas version

02:30 PM

When the 2011 Lincoln MKZ hybrid sedan goes on sale next month, it'll be the first hybrid priced the same as the gasoline-only version -- $35,180.

Lincoln, which is Ford Motor's luxury brand, swears it's making money at that price. It wants buyers to simply see the hybrid as another choice -- sporty V-6 over here, or fuel-saving hybrid over there. Same basic car, same price.

Lincoln has lots of research from its "manager of futuring" (honest) to suggest people will flock to the hybrid as the no-brainer choice if it's the same price.

Hybrid drivetrains are more complicated and more expensive than gasoline versions. To trim costs enough to provide a profit margin, Lincoln says it helped develop smaller, lighter, cheaper batteries that have more energy storage capacity. And it was able to use more regular-production parts instead of custom tailoring all the hybrid components.

MKZ hybrid will be the subject of a Friday Test Drive column soon.

link:

http://content.usatoday.com/communities/driveon/post/2010/09/smaller-better-batteries-keep-lincoln-mkz-hybrid-profitable-without-premium-pricing/1

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