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By Mark Kleis

With the death of Mercury, Ford promised to give Lincoln an injection of fresh product and exclusive technology in order to make the luxury marque more competitive. Now, Lincoln has announced that all purchases between now and September 7 of this summer will come with free scheduled maintenance for the first three years or 45,000 miles.

Ford’s sole remaining luxury brand, Lincoln, will begin offering free oil changes, tire rotations, vehicle inspections, engine belts and hoses, as well as wear and tear items such as wiper blades and brake pads.

“Our commitment is to further grow the Lincoln brand and offer our luxury customers the premium experience they deserve and expect,” said Ken Czubay, Ford Motor Company’s vice president of U.S. marketing, sales and service. “Our free scheduled maintenance offer marks only the first step in our plans to further upgrade the Lincoln experience.”

Following the sales event this summer, Lincoln promises to add its first-ever C-segment vehicle, an array of Lincoln-exclusive powertrains including an all-new V6 and new transmissions. Lincoln also committed to added EcoBoost engines across the entire lineup, which would mark the first application of EcoBoost in a full-size Ford or Lincoln SUV.



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Buy A Lincoln Before Sept. 7 And Get Three Years Free Maintenance

By Viknesh Vijayenthiran


June 20th, 2010

Buy or least a new Lincoln (2010 and 2011 models) before September 7 and benefit from free scheduled maintenance as part of a new program that should help the automaker erase any images of expensive running costs potential customers may have.

Lincoln will cover all scheduled maintenance for three years or 45,000 miles, including all oil changes, tire rotations, routine inspections as well as the replacement of wear items including wiper blades and brake linings.

The strategy works well as it helps the dealership build a relationship with the customer, builds confidence in the brand, and isn't as likely to chip away at residuals and resale value the way that higher sustained cash-back incentives would.

Several other automakers have introduced similar free maintenance programs this year. Jaguar is offering five years or 50,000 miles of free maintenance on all 2011 models, while Volvo and Volkswagen are among several other brands offering it too.

The announcement comes just two weeks after Lincoln revealed plans to expand its lineup and should further the brand’s efforts to become a quality and service leader in the industry.




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