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Ferrari To Launch One New Model Every Year


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Ferrari To Launch One New Model Every Year

By Viknesh Vijayenthiran


June 23rd, 2010

Ferrari will follow Lamborghini’s lead by launching at least one new or heavily updated model every year as the automaker attempts to keep up with growing waiting lists while still attracting new customers to the brand.

Ferrari will maintain its four main model lines, consisting of the California and 612 Scaglietti in the GT division and the 458 Italia and 599 GTB Fiorano in the sports car division.

Each year, one of the four main models will be replaced by an M or modificato model. This M model will come roughly four years after a car’s initial launch and will essentially feature a revised design plus powertrain and chassis enhancements. After four years, this M model will then be replaced by an entirely new model--in essence, each Ferrari model will be replaced every eight years, with a major update in the middle of its life cycle.

On top of this, a flagship supercar like the Enzo will be launched every decade or so, and Scuderia and Spyder variants of Ferrari’s other models will also be launched.

On the horizon is a replacement for the 612 Scaglietti, which is expected to be launched in the first half of next year. This will be followed by a replacement for legendary Enzo supercar towards the end of 2011 and a replacement for the 599 GTB in 2012.

One of Ferrari’s main concerns is the relatively long wait time customers are faced with when purchasing one of its cars brand new. Currently, it’s not unusual to have to wait between 18 months and two years for delivery of a new Ferrari model so, understandably, many customers are looking elsewhere. Ferrari wants to reduce wait times to less than a year but the key won’t be building more cars, instead the plan is to build cars quicker.



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