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NINETY EIGHT REGENCY

ALFA CEO SETS AMBITIOUS 500,000 CAR GOAL

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ALFA CEO SETS AMBITIOUS 500,000 CAR GOAL

By Andrew Ganz

Despite teetering around 100,000 global sales last year, Alfa Romeo’s CEO says that he intends for the heritage-laced Italian brand to sell 500,000 cars annually by 2014.

“In the past you have heard several times Alfa promising such growth figures, but this time we have the right conditions, the right products and the right synergies to get there,” Alfa Romeo CEO Harald J. Wester said at the Automotive News Europe Congress held last week in Bilbao, Spain.

Alfa Romeo has six new products set to launch before 2014, including two SUVs, a reborn Spider a midsize sedan and wagon that will replace the 159 and a five-door version of its stylish MiTo compact. Still, the goal is certainly ambitious.

The Fiat-owned Italian automaker, which just celebrated its 100th anniversary at a special event in Milan, is set to fully re-enter the North American market by 2014 with a wide product portfolio and it also intends to further increase sales in China. It will, however, likely face internal competition in Europe since Fiat-owned Lancia also has similarly aggressive expansion plans.

link:

http://www.leftlanenews.com/alfa-ceo-sets-ambitious-500000-car-goal.html

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