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BMW to Set Up Design Shop in Singapore

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MUNICH, Germany — BMW Group's design unit, called DesignworksUSA, has announced plans to open an office in Singapore next January.

The unit provides design consultancy services in industries including sports equipment, motorcycles, lifestyle products, fashion and airplanes. Verena Kloos, president of DesignworksUSA, emphasized the importance of the company's direct presence in the rapidly expanding Asian market.

"By tapping into Asia's emerging markets, DesignworksUSA gains a deeper understanding of Asian consumer behavior and offers a global perspective to its clients in Asia while incorporating the Asian characteristics in projects for its U.S. and European clients," Kloos said. "In addition, Asian clients will profit from a seamless design approach and engineering support around the clock."

What this means to you: BMW cars are popular in Asia, and the company's design services will be, too.


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