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NINETY EIGHT REGENCY

Victoria Beckham is Range Rover's New Creative Design Executive

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Victoria Beckham is Range Rover's New Creative Design Executive

Friday, July 02, 2010

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Former pop star Posh Spice, or as she is formally known, Victoria [David] Beckham, has found a new job; she's been appointed creative design executive at Range Rover. The announcement was made yesterday during the 40th birthday celebrations of the Range Rover brand, at The Orangery, Kensington Palace, where Land Rover introduced its new Evoque 'baby' SUV.

In her new role, the pop singer-turned-fashion-designer will lend her trendy input on future special edition Range Rover design projects, starting with a Special Edition of the Evoque.

Speaking at Range Rover's 40th anniversary event, Victoria Beckham said: "This is a very exciting collaboration. The classic British heritage of Range Rover and the effortless style, quality and beauty is something I truly admire and also what I hope to achieve with my own brand. I am honoured to take on this role and be part of the creative team."

Gerry McGovern, Land Rover and Range Rover Design Director, and the man responsible for hiring Beckham, commented:

"Victoria Beckham is a talented British fashion designer and is extremely knowledgeable about great design and trends. Victoria understands luxury products - she is a Range Rover fan and has been a Range Rover owner for many years. Her fashion business is now in its third year and her designs are loved by critics and bought by many of the most stylish women in the world. I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience."

LINK:

http://carscoop.blogspot.com/2010/07/victoria-beckham-is-range-rover-new.html

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