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2012 Range Rover Evoque Unveiled At Kensington Palace

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2012 Range Rover Evoque Unveiled At Kensington Palace

Nelson Ireson July 1st, 2010 Nelson Ireson By Nelson Ireson Editor July 1st, 2010

July 1st, 2010 The production version of the LRX is out from under the covers, and it's called the Evoque. While the name has changed, the look hasn't--this little compact Range Rover is the spitting image of the concept vehicle, seen here in its first official image. Billed as the lightest, most fuel-efficient Range Rover ever, the Evoque will sport four-wheel drive, and is expected to get a manual transmission--Range Rover's first since 2002--as standard equipment, but the unveiling didn't reveal what engines will be available. Whatever powers it, it's clear that the new Evoque will be as much an image vehicle as it is a luxury soft-roader/off-roader. Small, green, and yet still decidedly bold and Range Rover, the Evoque stands to bring the brand to a new generation and to markets that previous would have scoffed at the size and fuel requirements of their larger offerings. "The all-new Range Rover Evoque will resonate with customers on an emotional level. Its unique silhouette accentuated by the distinctive falling roof and dramatic rising waistline creates a modern and relevant execution of the familiar Range Rover design language. This car makes a powerful statement of the Range Rover's brand intent to appeal to a wider audience," said Gerry McGovern, Land Rover's design director. Land Rover also announced that Victoria Beckham (aka Posh Spice) will be joining the design team, to add her flair for style and fashion to the products within Range Rover. That'll likely mean some special interior and exterior treatments for the Evoque, and possibly for the rest of the lineup as well. Pricing for the Evoque hasn't been revealed yet, but the new Evoque will be on sale in the U.S. in fall 2011, likely making it a 2012 model. It will make its official public debut at the Paris Motor Show on September 30. [Land Rover]

The production version of the LRX is out from under the covers, and it's called the Evoque. While the name has changed, the look hasn't--this little compact Range Rover is the spitting image of the concept vehicle, seen here in its first official image.

Billed as the lightest, most fuel-efficient Range Rover ever, the Evoque will sport four-wheel drive, and is expected to get a manual transmission--Range Rover's first since 2002--as standard equipment, but the unveiling didn't reveal what engines will be available.

Whatever powers it, it's clear that the new Evoque will be as much an image vehicle as it is a luxury soft-roader/off-roader. Small, green, and yet still decidedly bold and Range Rover, the Evoque stands to bring the brand to a new generation and to markets that previous would have scoffed at the size and fuel requirements of their larger offerings.

"The all-new Range Rover Evoque will resonate with customers on an emotional level. Its unique silhouette accentuated by the distinctive falling roof and dramatic rising waistline creates a modern and relevant execution of the familiar Range Rover design language. This car makes a powerful statement of the Range Rover's brand intent to appeal to a wider audience," said Gerry McGovern, Land Rover's design director.

Land Rover also announced that Victoria Beckham (aka Posh Spice) will be joining the design team, to add her flair for style and fashion to the products within Range Rover. That'll likely mean some special interior and exterior treatments for the Evoque, and possibly for the rest of the lineup as well.

Pricing for the Evoque hasn't been revealed yet, but the new Evoque will be on sale in the U.S. in fall 2011, likely making it a 2012 model. It will make its official public debut at the Paris Motor Show on September 30.

link:

http://www.motorauthority.com/blog/1046748_2012-range-rover-evoque-unveiled-at-kensington-palace

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Land Rover unveils small SUV called the Evoque

AutoWeek -- July 2, 2010 06:01 CET

Land Rover has taken the wraps off its new small SUV -- the two-door Range Rover Evoque -- as it makes a bid to appeal to fashion-conscious urbanites.

The Evoque maintains virtually all the styling from the LRX concept that previewed it two years ago. The example shown at an unveiling in England on Thursday appeared to be slightly smaller than the concept.

Land Rover gave few details about the Evoque and did not show the interior. A full introduction is planned for the Paris auto show in late September. It goes on sale in Europe next summer and in the United States in late 2011.

The Evoque is the smallest, lightest and most fuel-efficient vehicle in Land Rover's lineup. It uses the Land Rover Freelander platform as its starting point, but is significantly re-engineered. The Evoque and Freelander share less than 30 percent of their platform components.

Land Rover Managing Director Phil Popham said the Evoque will be built at Land Rover's factory in Halewood, Merseyside, northwest England, creating 1,000 new jobs.

He said the Evoque will open the brand to a new group of customers who may not have considered buying a Range Rover.

Land Rover would like 50 percent of Evoque buyers to be female.

Company executives were coy about interior details. The Evoque is expected to have seating for four people, and possible five with a reconfigured back seat. The back seat will also fold flat to increase cargo room.

Four-wheel drive will be part of the package but off-roading is not the primary mission of the Evoque.

Land Rover debated several names for the SUV, including Storm, Ventura and RRX (which was deemed too hard to pronounce.)

In keeping with the fashion design brief, Land Rover is working with model and former pop singer Victoria Beckham. She will be a consultant/advisor to the company.

The Range Rover Evoque was rolled out as part of a 40th anniversary celebration of the Range Rover line.

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20100702/COPY/307029984/1130#ixzz0sXQZ6IA5

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