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Buick ponders adding coupe, wagon, convertible

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Buick ponders adding coupe, wagon, convertible

05:42 AM

By Mary Altaffer, AP

During a web chat yesterday between GM and its customers, we discovered that the automaker is considering expanding the Buick lineup in a big way.

Buick may add a coupe, convertible and wagon to the lineup, said Roger McCormack, Buick's product marketing director. That coupe pictured above is the Buick Riviera concept of 2008.

McCormack went on to say that a retractable hardtop convertible is also being considered, and possibly a cloth or vinyl soft-top is, too.

This comes after news that Buick would add a small compact sedan (to slate below the new Buick Regal) and a compact SUV (to compete with the Acura RDX):

We also know that the recently launched Regal will get a high-performance GS model, and that was reaffirmed in today's chat. The Regal is based off the Opel Insignia, which is sold in sedan and wagon body styles in Europe, so a Buick wagon isn't that far of a stretch.

More compact and high-performance offerings should go a long way toward increasing Buick's appeal with a younger buying demographic. In recent years, the brand has reduced its average buying age from 72 to 61, but that's still a lot older than the industry average of 54 for a new-car buyer.

link:

http://content.usatoday.com/communities/driveon/post/2010/07/buick-thinking-about-a-new-coupe-wagon-convertible/1

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Buick planning new coupe, convertible models?

By Mark Kleis

While hosting a live webchat on Thursday, Buick’s marketing chief Rover McCormack revealed a few interesting tidbits of information about GM’s recently reborn Buick brand: the automaker is very seriously contemplating the addition of several new models.

When the topic of the newly redesigned 2011 Buick Regal arose, McCormack answered a question about a future coupe model by suggesting that the very idea was already receiving “very strong consideration,” according to EgmCartech.

If news of a possible Regal coupe isn’t enough to provide hope for Buick’s attempt at attracting more youthful buyers, McCormack then went on to suggest that, “We [buick] are always looking for ways to excite our customers…I think a convertible would do just that.”

Although McCormack’s comment all but guarantees a future convertible in the automaker’s lineup, the marketing chief did go on to add, “Nothing to announce today but we will look hard at a convertible option.”

Of course, in an effort to finish out the list of possible models to be added to Buick’s lineup, McCormack also lightly hinted at a possible wagon joining the lineup – something Leftlane has already managed to capture undisguised thanks to our vigilant spy photographers.

link:

http://www.leftlanenews.com/buick-planning-new-coupe-convertible-models.html

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Buick Mulling Over Coupe, Convertible and Station Wagon Models

Friday, July 23, 2010

In a live web chat held on GM's official blog earlier this week, Buick Product Marketing Director Roger McCormack sat down and answered questions from the general public. He revealed that the Buick is looking into expanding the brand's U.S. lineup with new models in the near future.

Aside from the small crossover model that has already been confirmed, McCormack said Buick is considering several options including a coupe, a convertible with either a soft-top or a retractable hardtop and a station wagon.

One question was about whether or not Buick is considering the possibility of a coupe model, in which McCormack answered: " Yes, very strong consideration."

Another question was about a drop top model. "We are always looking for ways to excite our customers...I think a convertible would do just that. Nothing to announce today but know we will look hard at a convertible option," McCormack answered.

Summing up, he said: " As we mentioned, we are looking at all options...a coupe, convertible, a wagon, a retractable hardtop and more...we don't know right now which direction we'll go. We think the Buick brand can stretch in a lot of directions."

Not surprisingly, the Buick manager did not give out much in the way of details, but we assume that the coupe, station wagon and convertible models would be based either on the Regal (Opel Insignia) or the Opel Astra, a sedan version of which is expected to be introduced in the States next year.

link:

http://carscoop.blogspot.com/2010/07/buick-mulling-over-coupe-convertible.html

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Buick to expand line with coupe, convertible and wagon?

by Sam Abuelsamid (RSS feed) on Jul 23rd 2010 at 4:27PM

2008 Buick Regal Concept – Click above for high-res image gallery

Buick conducted another in its series of webchats and this time product marketing director Roger McCormack attended the party. One of the first real signs of the brand's rebirth came three years ago with the debut of the Riviera concept. Since then, Buick has focused on launching its mainstream, higher volume products like the LaCrosse and Regal, and the Riviera coupe has languished on the sidelines.

However, McCormack says the coupe concept could live on as a production model. He acknowledged that a coupe is receiving "very strong consideration" and admitted that a convertible would help excite customers, but wasn't prepared to make any announcements. Even a wagon was not ruled out and could be among the first to join the lineup. A be-hatched version of the Insignia already exists in Europe and a prototype with Regal badges has been spotted in Michigan in the past. No doubt Buick will be watching the sales of the Acura TSX Sportswagon when it arrives this fall in deciding what to do with the Regal. The full transcript of the chat is available here.

http://www.gmreinvention.com/index.php/site/all_conversations_print/buick_regal

link:

http://www.autoblog.com/2010/07/23/buick-to-expand-line-with-coupe-convertible-and-wagon/

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cavalier36    7

if they make a coupe it would be nice if they brought back the Riviera nameplate. I think a Regal coupe would look pretty nice. or what about a coupe/convertible based off the Camaro? the Astra based car is a possiblity also, they already make a coupe and a convertible version of that in Europe. Is the Astra based Buick going to be assembled alongside the Cruze in Lordstown Ohio?

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smk4565    356

That is a lot of expansion for a brand that has seen probably the biggest sales decline of any GM brand over the past 20 years. From 1990-2004, Pontiac, Saturn, and Oldsmobile performed better than Buick, yet Buick is the one of the 4 that survived. This move smells of what Saturn went through in 2005-2007 with a new Vue, Sky, Aura, Relay and Outlook. They poured money into the brand it was all for nothing, when they could have been putting that money into Chevy and Cadillac, so come 2010 we wouldn't have an extremely dated Impala and DTS.

If however, they are just doing a Regal coupe and wagon, the development dollars in doing that are probably pretty low so I don't mind them doing that.

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balthazar    2,015

Buick is so relieved you approve... and apologizes for surviving and confounding you at the same time.

Edited by balthazar

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its been a while since we've seen your fa... *pause*... display name... around here.

and for once i agree with you, in part. GM starved every brand of cars.

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frogger    117

That is a lot of expansion for a brand that has seen probably the biggest sales decline of any GM brand over the past 20 years. From 1990-2004, Pontiac, Saturn, and Oldsmobile performed better than Buick, yet Buick is the one of the 4 that survived. This move smells of what Saturn went through in 2005-2007 with a new Vue, Sky, Aura, Relay and Outlook. They poured money into the brand it was all for nothing, when they could have been putting that money into Chevy and Cadillac, so come 2010 we wouldn't have an extremely dated Impala and DTS.

If however, they are just doing a Regal coupe and wagon, the development dollars in doing that are probably pretty low so I don't mind them doing that.

GM has been selling more cars in China than in USA this year. So with Buick being their number one brand in their number one market, it makes sense for them to invest in it especially when the majority of the development has already been done under different nameplates.

Edited by frogger

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That is a lot of expansion for a brand that has seen probably the biggest sales decline of any GM brand over the past 20 years. From 1990-2004, Pontiac, Saturn, and Oldsmobile performed better than Buick, yet Buick is the one of the 4 that survived. This move smells of what Saturn went through in 2005-2007 with a new Vue, Sky, Aura, Relay and Outlook. They poured money into the brand it was all for nothing, when they could have been putting that money into Chevy and Cadillac, so come 2010 we wouldn't have an extremely dated Impala and DTS.

If however, they are just doing a Regal coupe and wagon, the development dollars in doing that are probably pretty low so I don't mind them doing that.

Thats the problem with people like you. Give everything to Chevy and Cadillac. All I have to say is SCREW THAT. Buick is a part of GM and came before Chevy Chevy should realize their place as manufactuer as cheap ass economy cars that are sup/compact and midsize No trucks as that is GMC move the vette to Buick as it's price does not fix crabchevy. And Buick should have their own platforms and not have to use China or Opel. LONG LIVE BUICK, SAYANORA TO CHEVY

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the Corvette is a Chevrolet, plain and simple, Buick isn't going to sell a supercar like a corvette any time soon.

chevrolet has made full size cars & trucks forever. they would be ruined without the Silverado and it should get a new implala

so without chevrolet you expect buick to be the top and bottom of the car market al the way from where chevy is o where cadillac is?

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the Corvette is a Chevrolet, plain and simple, Buick isn't going to sell a supercar like a corvette any time soon.

chevrolet has made full size cars & trucks forever. they would be ruined without the Silverado and it should get a new impala

so without chevrolet you expect buick to be the top and bottom of the car market al the way from where chevy is o where cadillac is?

It's best to just ignore BBB's nonsensical rants.

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ocnblu    776

That 1970 Skylark was a sharp car.

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FAPTurbo    1,096

Thats the problem with people like you. Give everything to Chevy and Cadillac. All I have to say is SCREW THAT. Buick is a part of GM and came before Chevy Chevy should realize their place as manufactuer as cheap ass economy cars that are sup/compact and midsize No trucks as that is GMC move the vette to Buick as it's price does not fix crabchevy. And Buick should have their own platforms and not have to use China or Opel. LONG LIVE BUICK, SAYANORA TO CHEVY

post-1376-12801097380343.jpg

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Intrepidation    848

Thats the problem with people like you. Give everything to Chevy and Cadillac. All I have to say is SCREW THAT. Buick is a part of GM and came before Chevy Chevy should realize their place as manufactuer as cheap ass economy cars that are sup/compact and midsize No trucks as that is GMC move the vette to Buick as it's price does not fix crabchevy. And Buick should have their own platforms and not have to use China or Opel. LONG LIVE BUICK, SAYANORA TO CHEVY

Considering I have a high school diploma, I think you are grossly misinformed and living in some sort of screwy fantasy world.

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balthazar    2,015

Tho the 'death to Chevy / cheap sh!t' part I can do without, there has unquestionably been corporate kowtowing to Chevy over the years, at the direct expense to the other Divisions, so that charge is unfortunately legit.

Too often been for the sole purpose of posting bigger sales numbers than Ford- not the way to 'run things', IMO.

Edited by balthazar

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Camino LS6    866

Tho the 'death to Chevy / cheap sh!t' part I can do without, there has unquestionably been corporate kowtowing to Chevy over the years, at the direct expense to the other Divisions, so that charge is unfortunately legit.

Too often been for the sole purpose of posting bigger sales numbers than Ford- not the way to 'run things', IMO.

I'd counter that with a few points.

1) The semi-autonomous divisions, you miss so much are the main source for the historic divisional infighting that created the situation in the first place.

2) No one can realistically argue against the fact that Chevy has been GM's best performing (financially) brand for ages and ages now.

3} Buick has spent decades as a sacred cow at this point, with only its historic importance to GM as a whole and its odd popularity in China as its twin life preservers. It certainly didn't survive the last 25-30 years on its own merit. If an honest evaluation of the brands had taken place at the time, it would have taken Oldsmobile's place on the chopping block.

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smk4565    356

I'd counter that with a few points.

1) The semi-autonomous divisions, you miss so much are the main source for the historic divisional infighting that created the situation in the first place.

2) No one can realistically argue against the fact that Chevy has been GM's best performing (financially) brand for ages and ages now.

3} Buick has spent decades as a sacred cow at this point, with only its historic importance to GM as a whole and its odd popularity in China as its twin life preservers. It certainly didn't survive the last 25-30 years on its own merit. If an honest evaluation of the brands had taken place at the time, it would have taken Oldsmobile's place on the chopping block.

Yep, and as far as China goes, Buick had no history there, had the exact same products went on sale in China with a difference badge, consumers would have still bought them. The bulk of Buicks sold in China over the past 10 years had very little in common with the North American Buicks, they were just rebadged Holdens and Daewoos, and now with the Regal that is just an Opel. So I think any brand that GM sent to China could have done well, Buick was just the one they decided to push.

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Camino LS6    866

That bit isn't entirely true, SMK.

Buick did have a real (if strange) cachet in China. A weird twist of cultural randomness - but no less real for all of the oddity.

Buick was the logical brand for China from the start, even if it was based on an illogical feeling among the people of China.

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I'd counter that with a few points.

1) The semi-autonomous divisions, you miss so much are the main source for the historic divisional infighting that created the situation in the first place.

2) No one can realistically argue against the fact that Chevy has been GM's best performing (financially) brand for ages and ages now.

3} Buick has spent decades as a sacred cow at this point, with only its historic importance to GM as a whole and its odd popularity in China as its twin life preservers. It certainly didn't survive the last 25-30 years on its own merit. If an honest evaluation of the brands had taken place at the time, it would have taken Oldsmobile's place on the chopping block.

In total agreement. I will add this. I liked what both you and Balth had to say. Now.. GM should take a page out of the Volkswagen play book and do exactly like this guy refers to in this video:

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