Sign in to follow this  
NINETY EIGHT REGENCY

Ford drops 2011 Explorer starting price

1 post in this topic

Ford drops 2011 Explorer starting price

BY BRENT SNAVELY

FREE PRESS BUSINESS WRITER

The starting price of the 2011 Ford Explorer will be $1,000 less than the existing model, or $28,995, Ford spokesman Jay Ward said in an e-mail today to the Free Press.

By lowering the starting price of its entry level model, Ford is following a pricing model that has allowed it to gain market share. For the first six months of the year, Ford’s market share has increased 1.5 points to 17%, according to Autodata.

Ford recently dropped the entry level price of its 2011 Ford Edge but raised the price of its upper level models which have more features and high-tech content.

Ford plans to provide more pricing details later today as part of social media and marketing blitz featuring its top executives in cities across the U.S. and Canada.

link:

http://www.freep.com/article/20100726/BUSINESS01/100726018/1210/Ford-drops-Explorer-starting-price

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this