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Hyundai's Equus loaded for U.S.

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Hyundai's Equus loaded for U.S.

The Detroit News

Hyundai Motor Co. will offer two versions of its Equus full-size luxury sedan when it brings it to the United States this year: the Equus Signature and the Equus Ultimate.

Both, it says, come with lavish features. Hyundai hasn't disclosed the price, but the Equus is expected to start in the low $60,000s, just below the leaders in the segment, the Lexus LS, Mercedes-Benz S-Class and BMW 7 Series.

The Equus may seem like a stretch for Hyundai, best known for selling sturdy, affordable cars, but it has been part of the South Korean automaker's domestic lineup for years. In recent years, Hyundai has expanded its U.S. lineup to include near-premium Hyundai Azera and Genesis cars.

The Equus Signature features a 385-horsepower V8 engine, an audio system with 17 speakers, electronically controlled air suspension with continuous damping control, a front- and rear-parking assistance system with rearview camera, driver seat massage, heated and cooled front seats, and a heated wood and leather steering wheel. The Equus Ultimate additionally features reclining rear seats with powered headrests, cooled rear seats, rear seat massage and leg support, and a rear seat refrigerator.

Hyundai will provide the industry's first at-home vehicle demonstration program, a Valet Service program offering at-home pickup for Equus service and maintenance, and an iPad-based interactive owner's manual. "Equus Signature has the technology and content of fully-optioned flagship models from Lexus and BMW, while Equus Ultimate delivers a specification approached only by our competitors' low-volume, special-order models," said John Krafcik, president and CEO of Hyundai Motor America.

From The Detroit News: http://www.detnews.com/article/20100728/AUTO01/7280340/1148/Hyundai-s-Equus-loaded-for-U.S.#ixzz0uyp4MOME

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i think Hyundai would be fine not selling any of these, they just love having it here as a statement car.

No wealthy folk will abandon their German cars for this yet, although the wannabes and posuers might bite.

that doesn't mean it won't be a decent car. its just in this arena, a car is a fashion accessory more than anything. this doesn't have a 'designer tag'.

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no, i thought the next phaeton was coming back from the dead! they took the unsold ones and popped on a new grille and sent em back on the boat!

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