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BMW M Division Opens Dedicated Showroom In Singapore

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BMW M Division Opens Dedicated Showroom In Singapore

By Viknesh Vijayenthiran


July 28th, 2010

In what could prove to be the first of many to open in markets where BMW cars are sold, a new showroom dedicated to selling only high-performance BMW M Division cars is about to open its doors for the first time in Singapore.

The showroom has been established by Singapore’s Munich Automobiles together with the BMW M Division and is located at Teban Gardens Crescent. The lineup of cars for sale will include the M3, M6 and X5 M and X6 M models. The current E60 M5 is not among the lineup as production of that car ended earlier this month. The next-generation M5, due for release sometime next year, should eventually join the lineup along with a new M version of the BMW 1-Series.

In a statement, BMW M Division boss Dr Kay Segler explained that the opening of the new showroom is the first step towards broadening the reach of the high-performance M cars to enthusiasts all around the world.

Some of the unique features found in the showroom include an interactive sound wall where customers can listen to the sound of different M engines revving through headphones, as well as a heritage display showcasing historic moments from BMW’s past.

The showroom will officially open its doors to the public on August 2.




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