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NINETY EIGHT REGENCY

On The Table:Volt

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GM. The Chevrolet Volt plug-in hybrid has been priced at $41,000, including shipping, and GM plans to drill into potential consumers that's it's a real car - with real capabilities - that won't leave them stranded. “Our strategy will be, ‘It's more car than electric,' ” U.S. Marketing chief Joel Ewanick said in a conference call. “They're looking for a real car. They're looking for a car that will meet their transportation needs, that gives them no anxiety... You can drive it across the country without having to recharge, and our competition can't do that.” GM says the Volt can travel up to 40 miles on battery power before it switches to its on-board gasoline-powered generator engine. The Nissan Leaf - the Volt's only competitor so far - is a full electric vehicle with a 100-mile estimated range - and your range may vary, big-time - before drivers need to recharge. The Volt, which will officially be available in late November if not December (they're saying possibly October but we're not buying it - Ed.), will qualify for a $7,500 federal tax credit just like the Leaf, which hits dealers in December priced at $32,780. The Big News? GM will lead Volt advertising with an eye-opening lease deal - $350 a month for 36 months with a $2,500 down payment - despite being priced higher than the Leaf. (The Leaf lease deal is $349 a month for 36 months with $1,999 down.) Ewanick said that GM can offer such a competitive lease rate because of the elevated residual values brought about by high consumer demand and interest and the competitive advantage of an 8-year/100,000-mile warranty on its lithium ion battery system.

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hyperv6    774

GM is looking like they are going to do the right thing here and market the hell out of the best feature of this car, the fact it is a real car for real people with real lives.

It is going to take a couple years and a second or third gen to drop prices and increase volume a lot. This program is just the next step past the EV-1. If there are real issues or problems the lease deal will let GM get these cars back much easier and get buyers to know they are taking less of a risk.

This is an uncharted area for not only the customers but GM. The lease is a net for everyone.

I would like to also think that in 36 months GM will have a improved 2nd gen for the lease people to move to if they love there cars.

Like I have said before you can not sell and market this car like others. Yoo many factors involved to do that.

Edited by hyperv6

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