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Video: Volvo crowns Paris 'naughtiest' city in Europe as part of experiments tied to bizarre S60 launch

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Video: Volvo crowns Paris 'naughtiest' city in Europe as part of experiments tied to bizarre S60 launch

by Zach Bowman (RSS feed) on Jul 28th 2010 at 2:59PM

Some habits die hard. Swedish manufacturer Volvo has always been one for extensive research. The company's reputation for safety is based largely on its understanding of the mechanics of a collision thanks to impossibly thorough field studies. So it should come as no surprise that when we all thought Volvo was putting down the clipboard in favor of a cocktail glass by throwing a slew of parties in some of the world's most iconic cities, the carmaker was actually studying human behavior. Go figure. Why? The move was part of the quest to unearth the Naughty Capitol of Europe as part of the S60 marketing campaign.

Each of the company's parties included a few clandestine experiments designed to test participants' naughtiness, including seeing how many people would try to talk their way into a fake VIP room, hit on an actress who was pretending to be married or sprint through a well-manicured flower bed. Volvo held the same experiments in Berlin, London, Milan, Paris and Madrid. Not surprisingly, the City of Light took the crown by a wide, wide margin. Hit the jump for a look at a video of Swedish sins.

[source: Volvo]




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