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Toyota denies Sequoia discontinuation - sort of

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Toyota denies Sequoia discontinuation - sort of

by Zach Bowman (RSS feed) on Jul 29th 2010 at 11:00AM

Earlier this week, we heard word that Toyota would be sending its sluggishly-selling Sequoia out to pasture after this current product cycle came to a close. Those whispers were evidently enough to ruffle a few feathers at the Japanese automaker, as the company has come out with a cleverly-worded denial:

Toyota denies any reports of the discontinuation of the Sequoia. For obvious competitive reasons, Toyota does not discuss future product plans. Sequoia continues to be a profitable, high-quality vehicle for Toyota and several years remain in the life of the current generation. Our focus remains on building our vehicles, including the Sequoia, with the highest possible quality.

Call us crazy, but the statement above doesn't do much to assure us about the future of the high-riding family hauler beyond this generation's expected lifecycle. Either way, we can certainly say that the current Sequoia will continue to dominate mall parking lots for at least a few more years. Past that, Toyota isn't saying what its plans are for its biggest vehicle.



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Toyota: Sequoia to live out life cycle

By Andrew Ganz

Rumors of the death of Toyota’s Sequoia were, apparently, greatly exaggerated. The Japanese automaker’s big, Indiana-built SUV has seen its sales trickle to just 5,700 in the first half of 2010 – down 36 percent from last year’s numbers.

Still, the automaker says that the Sequoia has a place in its product portfolio.

“Sequoia continues to be a profitable, high-quality vehicle for Toyota and several years remain in the life of the current generation,” the automaker said in a release sent out to the media.

Sequoia has lost ground to rivals from other automakers and competition from inside the Toyota family. The automaker’s 4Runner, which also offers three rows of seating, has seen sales more than double – to 21,953 in the first six months of the year.

A future?

The Sequoia will continue in its current configuration for at least “several” more years – likely through the 2012 model year. But after that, its future still seems unlikely.

Like virtually all automakers, Toyota does not discuss plans for its future products in releases. The Sequoia has long been a strong seller in the Middle East even though export versions are built in the American Midwest. Toyota is likely monitoring Middle Eastern demand and currency fluctuations in an effort to make a decision about the big SUV’s future.



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