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Chrysler asks dealers: Remember us?

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Chrysler asks dealers: Remember us?

Automotive News -- August 2, 2010 - 12:01 am ET

It has been three years since Chrysler held its national dealer show, a popular gathering the company traditionally used to pump up enthusiasm for new products.

Chrysler's dramatic plunge into bankruptcy put a halt to the get-together, but the company is reviving it to show off a bevy of new products. Orlando will be the setting, says Chrysler spokesman Ralph Kisiel. No date had been set as of late last week.

Chrysler last held the meeting in October 2007, when then-CEO Bob Nardelli and co-President Jim Press received a warm welcome from dealers looking for a new start after Daimler sold a controlling stake in Chrysler to Cerberus Capital Management, a private equity group.

But the new start was a false start. Chrysler's fortunes plunged; Nardelli and Press are long gone. The new Fiat-led team has revived Chrysler's product development, which was virtually halted under Cerberus.

The prospect of new products won't be the only thing keeping dealers in suspense as they plan their trips to Orlando. Will this be the meeting when elusive CEO Sergio Marchionne finally addresses them?

Read more: http://www.autonews.com/article/20100802/RETAIL07/308029962/-1#ixzz0vSBy31Kg

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