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Report: Chevrolet dealer ready to charge $20,000 over MSRP for Volt... will more follow?

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Report: Chevrolet dealer ready to charge $20,000 over MSRP for Volt... will more follow?

by Damon Lavrinc (RSS feed) on Aug 2nd, 2010 at 2:57PM

2011 Chevrolet Volt – Click above for high-res image gallery

Researchers from Edmunds decided to drop their local Chevrolet dealer a line to inquire about staking a claim for one of the first available Volts, and the response was shocking at best and galling at worst. Here's the email, sans names:

Hello *****

Thank you for your online request, as you know the Volt is going to be a very limited production vehicle for the first 2-3 years. Demand is going to far exceed supply for this vehicle, initially our asking price for the Volt is going to be MSRP plus $20,000, we are expecting only receive 9 Volts all of next year.

I will keep you in my customer base for when the Volt comes out and I will contact you with any information as I receive it. We are taking orders right now for the Volt, if you would like more information, please let me know and I will be more than happy to help you. Thank you.

***** *****, Internet Specialist

******* Chevrolet

********, CA

You read that right. A $20k markup over MSRP for a 2011 Chevrolet Volt.

As Edmunds' AutoObserver points out, this email exchange took place before General Motors announced its plans to increase Volt production by 50% for 2011, churning out approximately 45,000 units in its first year. But even with that knowledge, would the unnamed dealer still avoid bilking early adopters? We doubt it.

While it's not clear if any other Chevy dealers plan to follow suit, history would suggest that big markups are likely – the Corvette ZR1 initiated this sort of fervor when it was announced, too. On the flip side of the coin, AO sites a report from GM-Volt.com this past June, in which a GM spokesperson is quoted as saying: "We also aren't expecting our dealers to overcharge anyone for this vehicle, either, and will monitor the situation closely when we launch," adding, "we'll be paying close attention when the vehicle launches and do our best to strongly discourage this kind of behavior, as we always do with any GM-branded vehicle."

GM is allowing Volt buyers to lease the plug-in hybrid for $350 a month (with a $2,500 down payment) when sales begin later this year, so it strikes us as odd that someone would choose to purchase a Volt outright if the dealer would tack on such an astronomical amount to the MSRP. Then again, there's the possibility that dealers might only allow purchases, negating the option to lease.

With so much riding on the Volt's success – from GM's long-term environmental program to the political pressures over the federal bailout – the General better get its dealers in line post-haste. If not, the fallout has the potential to stymie the Volt's success before the first owner takes delivery.

link:

http://www.autoblog.com/2010/08/02/report-chevrolet-dealer-ready-to-charge-20-000-over-msrp-for-v/

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These guys should be cherry picked and hammered out of existence. There is no excuse for such behavior for an important product like the Volt.

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Since Obama is embracing the Volt so much turn their names over to him and say now do you understand why some dealers need to go.

I figure after a month or two of I just got to have one first types over paying the price will drop as they age on the floor at that price.

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The owners of these dealerships should be arrested, their inventory sold, and their dealership buildings bulldozed. Corrupt capitalist trash.

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Terminate them by any means necessary. Immediately with no review and no rebuttal.

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The owners of these dealerships should be arrested, their inventory sold, and their dealership buildings bulldozed. Corrupt capitalist trash.

Nothing wrong with capitalist if not for Capitalist we would all be driving Trabants. It is not a sin to make money. In a way the people buying these cars at marked up prices are the ones that really cause this. If they did not pay the prices no one would mark them up. The Greed and Envy of having it now and first is the real sin in play.

My point is GM should have some control or say over prices like most others do with other products in other industies. MAP pricing rules at many places and that is why so many web prices are unpriced till you put it in the cart.

My firm gets bashed because we under cut prices and some companies have refused to sell to us. We are the Walmart of our market. But they have to cave as we sell half of what they make in many cases. They need us more than we need them.

If Sony is permitted to hold the line on pricing on a Play Station 3 than GM should be given some control to limit price limits on some of their products like the Volt. It would give stability to the market place and force the dealers to do a better job to get you to buy from them.

The Goverment needs to better balance the power bettween the dealers and MFG. It is time they looked at this and made it fair and balanced for both.

Edited by hyperv6

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Nothing wrong with capitalist if not for Capitalist we would all be driving Trabants. It is not a sin to make money. In a way the people buying these cars at marked up prices are the ones that really cause this. If they did not pay the prices no one would mark them up. The Greed and Envy of having it now and first is the real sin in play.

My point is GM should have some control or say over prices like most others do with other products in other industies. MAP pricing rules at many places and that is why so many web prices are unpriced till you put it in the cart.

My firm gets bashed because we under cut prices and some companies have refused to sell to us. We are the Walmart of our market. But they have to cave as we sell half of what they make in many cases. They need us more than we need them.

If Sony is permitted to hold the line on pricing on a Play Station 3 than GM should be given some control to limit price limits on some of their products like the Volt. It would give stability to the market place and force the dealers to do a better job to get you to buy from them.

The Goverment needs to better balance the power bettween the dealers and MFG. It is time they looked at this and made it fair and balanced for both.

This.

I expect GM to lay the smack down on this. Don't think for a second that only reporters are going to calling the dealerships....I expect some execs to follow after this...

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Nothing wrong with capitalist if not for Capitalist we would all be driving Trabants. It is not a sin to make money. In a way the people buying these cars at marked up prices are the ones that really cause this. If they did not pay the prices no one would mark them up. The Greed and Envy of having it now and first is the real sin in play.

There is difference between legitimate capitalism and corrupt scum that try and charge a 50% markup on an economy car. That is bull$h!.

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There is difference between legitimate capitalism and corrupt scum that try and charge a 50% markup on an economy car. That is bull$h!.

X mas shop much? neenerneener.gif

It happens all the time...

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There is difference between legitimate capitalism and corrupt scum that try and charge a 50% markup on an economy car. That is bull$h!.

Corrupt Capitalism is marking up bread 500% because you have the only loaf after the Hurrican.

Paying $20K over sticker for a new car just to have the first one on the block is consumer stupidity. If people would stop paying then it would not happen. It is not like they can't live 6 month without one.

This kind of deal only hurts the companies and that is why they should be able to help restrain pricing. The dealers can discout as much as they like but they MFG should have some say on mark up's over MSRP.

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