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2011 Ford Super Duty reclaims pickup titles

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2011 Ford Super Duty reclaims pickup titles

Boost will return Super Duty to No. 1 in payload, towing

Scott Burgess / The Detroit News

More power to the people.

Ford Motor Co. said it will announce plans today to add 65 pound-feet of torque and 10 horsepower to the all-new 6.7-liter diesel engine in the 2011 Ford Super Duty pickup.

Barb Samardzich, Ford's vice president of powertrain engineering, also will announce other changes to the new heavy-duty truck, such as increases in towing and payload capacity, at the Center for Automotive Research's annual Management Briefing Seminars in Traverse City.

With the additional power and other changes, the 2011 Ford Super Duty will return to first place as the No. 1 pickup in payload, towing and power, said Chris Brewer, Ford's chief engineer of the pickup.

General Motors Co.'s new 6.6-liter V-8 Duramax diesel engine recently arrived in its 2011 Silverado HD and GMC Sierra HD, stripping Ford of its class-leading titles.

Now, Ford will have it back.

"We're really excited about this," Brewer said of the jump in power, "because there's no hardware involved."

Instead, Ford has developed a way to change the software on the computer that controls the engine and allow more fuel in at certain times, Brewer said.

Owners of the 2011 Super Duty trucks can take their pickups to a dealership and have the power added to the vehicles in about 20 minutes.

"This is a smart move by Ford," said Mike Levine, editor of PickupTrucks.com. "It's awesome for customer loyalty and absolutely the right thing to do."

Ford said it had been planning to add power to its new diesel engine even before GM introduced its big diesel V-8 earlier this year.

"It was something that was going to come anyway," Brewer said. "It was only a matter of when."

Levine, however, said GM may have pushed Ford to increase its power numbers earlier in a pickup war that continues to bring new innovations and capabilities to consumers.

"Ford is only beginning to tap into the potential of this engine," Levine said. "I think Ford is tapping into it sooner than it thought it was going to because of how strong GM's numbers were on the Duramax."

Chevrolet general manager James Campbell declined to comment on whether GM would strike back with an even more powerful Duramax.

Ford will begin building the more powerful diesels next week. The upgrade program will begin at dealerships Aug. 31 and continue for 12 months.

Ford also intends to strengthen the SuperDuty's frame, beginning at the end of the month, to increase the F-350's payload capacity to 7,070 pounds from 6,520 pounds and its fifth-wheel towing capability to 22,600 pounds from 21,600 pounds.

From The Detroit News: http://www.detnews.com/article/20100803/AUTO01/8030349/1148/auto01/2011-Ford-Super-Duty-reclaims-pickup-titles#ixzz0vXos7jYt

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Ford: Super Duty pickup will have retuned, revved up engine

BY BRENT SNAVELY

FREE PRESS BUSINESS WRITER

Ford said today that its Super Duty pickup will reclaim the horsepower and towing capacity leadership in the heavy duty truck segment when production of a retuned engine begins this week.

The Dearborn automaker plans to announce that it is adding 65 pound-feet of torque and 10 horsepower to the new 6.7-liter diesel engine in the pickup today at the CAR Management Briefing Seminars in Traverse City.

Ford’s Super Duty had the lead in horsepower, torque and towing capacity in April when it launched its redesigned 2011 Super Duty pickup.

But then GM said in May that new 2011 Chevrolet Silverado and GMC Sierra heavy-duty pickups would have 397 horsepower, 765 pound-feet of torque and 21,700 pounds of towing capacity.

That put the Silverado seven horsepower and 30 pound-feet of torque ahead of the Super Duty.

Ford Chief Engineer Chris Brewer said Ford was already working on the technology necessary to boost the Super Duty’s numbers but doesn’t deny that it also was a response to GM’s Silverado.

“The good news is the customer wins….because we are going to come out with more product improvements,” Brewer said.

Regaining the leadership mantle gives Ford an important marketing edge on a truck that is important to Ford’s sales and profits. The Super Duty is part of Ford’s F-Series of pickups, which has been the No. 1 selling model for 33 years in the U.S. The introduction of the redesigned Super Duty has helped Ford increase F-Series sales 34% for the first six months of the year.

Brewer said Ford increased the engine’s numbers by changing the software on the computer that controls the engine.

“We’ve been working for awhile to figure out how much more horsepower we can add,” Brewer said.

Now, Ford said the Super Duty will get 400 horsepower, has 800 pound-feet of torque and a towing capacity of 22,600 pounds.

And, customers who already rushed out to buy the 2011 Ford F-Series Super Duty can go back to their dealers and get a software upgrade that boosts the horsepower and torque for free in a process that should take about 30 minutes.

However, the towing capacity increase, which comes from the addition of higher strength steel in new trucks, is only available on new trucks Ford will begin producing this week.

Brewer said Ford didn’t want the early Super Duty buyers to feel like they got cheated out of a better product by buying it early.

“It was the right thing to do,” Brewer said. “The customers who came in and bought trucks from us early are our best loyal customers.”

Adam Gryglak, who led the engines design team, said the customers who get the upgrade will notice the difference the most during highway driving because the pickup will shift less frequently between gears.

And that, in turn, helps to improve the fuel economy by 20%, Grylak said.

link:

http://www.freep.com/article/20100803/BUSINESS0102/100803007/1210/BUSINESS01/Ford-Super-Duty-pickup-will-have-retuned-revved-up-engine-

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FORD TO OFFER POWER UPGRADE FOR EARLY ’11 SUPER DUTY OWNERS

By Andrew Ganz

Earlier today, Ford announced plans to boost the power rating of its 2011 F-Series Super Duty diesel engines to 400 horsepower and 800 lb-ft. of torque, and now the automaker says that it will offer a software upgrade for those early adopters who took home less powerful early pickups.

The first 2011 F-Series Super Duty trucks were rated at 397 horsepower and 765 lb-ft. of torque from their 6.7-liter diesel, but the Michigan automaker says that it has tweaked the trucks’ powertrain control module to increase horsepower and, more importantly, torque to class-leading levels.

Owners will receive a letter in the mail inviting them to take their trucks into Ford dealers for the 30 minute performance upgrade, Ford says. The offer will be good for one year and won’t cost owners anything.

Also, 2011 F-Series Super Duty trucks with the 6.7-liter diesel that are sitting in dealer inventories will be upgraded before they are delivered to new owners.

link:

http://www.leftlanenews.com/ford-to-offer-power-upgrade-for-early-11-super-duty-owners.html

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FORD’S 2011 SUPER DUTY UPGRADED, BOASTS 400 HP, 800 TORQUE

By Mark Kleis

When Ford first announced power figures for its all-new, in-house designed Scorpion diesel engine, it was the king of the diesel hill with 390 horsepower and 735 lb-ft of torque.

As expected, most of the truck world was wowed by the numbers at the time of the Scorpion’s reveal – but General Motors quickly rained on Ford’s parade when it released the figures for its 2011 Heavy Duty diesel, a 6.6-liter LML Duramax capable of producing 397 horsepower and 765 lb-ft of torque. In fact, Ford’s reign as the power king in the heavy duty truck diesel realm was so short lived that it ended before customers could even buy the truck.

But now, according to the Detroit News, Ford is set to announce later today that it was able to re-tune the existing trucks to pump out segment-leading figures of at least 400 horsepower and 800 lb-ft of torque. These figures will easily put Ford back on top of the segment for bragging rights of the most powerful powertrain, and Ford is confident that GM will be unable to fire back with a change of its own due to the limited capability of the aging Duramax.

“We’re really excited about this,” said Chris Brewer, chief engineer for the Super Duty pickup truck, “because there’s no hardware involved.”

This means that owners will be able to take their 2011 6.7-liter Scorpion-powered trucks back to their local dealers and in a matter of roughly 20 minutes have their power figures boosted to match the newly upgraded numbers. The change requires no hardware, only a new engine tune that Ford says was better optimized for maximum power, without any drop in fuel economy or an increase in emissions.

First the engine, then the frame

In order to be able to truthfully claim class-leading figures in power, capacity and towing, Ford also went back to the drawing board to add strength to the Super Duty’s frame. The result? The F-350 will now be capable of a maximum payload capacity of 7,70 lbs, up from the 6,520 lbs on the frame’s original specifications. When it comes to fifth-wheel towing, figures also get a nudge from 21,600 to 22,600 lbs.

The updated frame, as well as the new engine tune will begin being applied to all new trucks beginning next week, with the trucks arriving in dealers by the tail end of August.

link:

http://www.leftlanenews.com/fords-2011-super-duty-upgraded-boasts-400-hp-800-torque.html

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FORD TO OFFER POWER UPGRADE FOR EARLY ’11 SUPER DUTY OWNERS

By Andrew Ganz

Earlier today, Ford announced plans to boost the power rating of its 2011 F-Series Super Duty diesel engines to 400 horsepower and 800 lb-ft. of torque, and now the automaker says that it will offer a software upgrade for those early adopters who took home less powerful early pickups.

The first 2011 F-Series Super Duty trucks were rated at 390 horsepower and 735 lb-ft. of torque from their 6.7-liter diesel, but the Michigan automaker says that it has tweaked the trucks’ powertrain control module to increase horsepower and, more importantly, torque to class-leading levels.

Owners will receive a letter in the mail inviting them to take their trucks into Ford dealers for the 30 minute performance upgrade, Ford says. The offer will be good for one year and won’t cost owners anything.

Also, 2011 F-Series Super Duty trucks with the 6.7-liter diesel that are sitting in dealer inventories will be upgraded before they are delivered to new owners.

link:

http://www.leftlanenews.com/ford-to-offer-power-upgrade-for-early-11-super-duty-owners.html

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Ford Offers Free 400HP ECU Upgrade on all 2011 F-Series Super Duty Pickups with V8 Diesel

TUESDAY, AUGUST 03, 2010

Don't you just hate it when you buy a product and then a month later the company decides to release an upgraded version? Take owners who purchased a 2011 F-Series Super Duty diesel earlier this year, for example.

When the pickup was first launched onto the market, its 6.7-liter Power Stroke V8 turbocharged diesel churned out 390HP and 735 lb-ft at 1,600rpm. Now Ford has presented a slightly more powerful version of the V8 producing 400 ponies and more significantly, 800 lb-ft of torque.

In what Ford describes as 'an industry first', the company has decided to upgrade the engines of all those past and any future (don't forget, there are vehicles sitting in dealer lots) 2011 F-Series Super Duty pickup customers free of charge.

"We want to take care of our loyal, F-Series Super Duty pickup owners who supported us when we debuted our all-new Ford-designed, Ford-engineered and Ford-built Power Stroke earlier this year and reward them by offering them the same best-in-class torque, horsepower and fuel economy our new customers are receiving right now," said Barb Samardzich, Ford Motor Company's vice president of powertrain engineering.

Ford said that eligible owners will receive a letter inviting them to their local dealership for the free 30-minute software upgrade to the truck's powertrain control module. The upgrade program will begin by August 31 and continue for the next 12 months.

link:

http://carscoop.blogspot.com/2010/08/ford-offers-free-400hp-ecu-upgrade-on.html

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Ford, its dealers, upgrade diesels on Super Duty pickups

James B. Treece

Automotive News -- August 3, 2010 - 7:41 am ET

UPDATED: 8/3/10 11:00 a.m. ET

TRAVERSE CITY, Mich. -- Ford Motor Co. is enlisting its dealers as it fires back in a horsepower battle between diesel-powered heavy-duty pickups.

Ford will begin production this week of the most powerful diesel engine ever installed in a heavy-duty pickup, Barb Samardzich, vice president of powertrain engineering, said here today at the CAR Management Briefing Seminars.

Dealers will make sure pickup buyers who purchased Ford's brawniest truck over the last four months get the power boost, too.

The 6.7-liter Power Stroke V-8 turbocharged diesel powering the 2011 Ford F-Series Super Duty, introduced in April, will be upgraded to 800 lbs.-ft. of torque and 400 horsepower, an increase of 65 lbs.-ft. of torque and 10 horsepower.

Ford's powerplant had fallen behind a competing engine offered on General Motors Co.'s heavy-duty pickups. The Chevrolet Silverado 3500HD and GMC Sierra 3500HD come with an optional Duramax 6.6-liter turbodiesel V-8 that puts out 397 hp and 765 lbs.-ft. of torque. Now the F-350 Super Duty can reclaim bragging rights in those categories.

Fuel economy is expected to improve at least another 2 percent, making the 2011 F-Series Super Duty 6.7-liter Power Stroke diesel a full 20 percent more fuel efficient than the 2010 version. The improved torque and horsepower mean that a driver can get to a higher gear faster and stay in it longer, both of which aid fuel economy.

Besides selling the upgraded engine in new Super Duty pickups, Ford will provide the upgrades free to all current owners of a Super Duty diesel pickup. Customers will receive letters explaining the procedure -- a 30-minute software adjustment to the pickup's powertrain control module -- and inviting them to visit their dealerships for the upgrade.

The upgrade program will begin by Aug. 31 and continue for the next 12 months. All 2011 Super Duty diesel pickups in dealer inventory also will receive the upgrade.

Marc Cross, co-owner of Jordan Ford in San Antonio, Texas, endorsed the program in a statement.

“It's human nature to say, ‘Darn, I should have waited,'” Cross said in the Ford statement. “But with this program, there's no penalty for being an early adopter, so to speak.”

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20100803/OEM01/100809971/1129#ixzz0vatMgZc1

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