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Suzuki delays U.S. launch of the Swift

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Suzuki delays U.S. launch of the Swift

By RYAN BEENE, AUTOMOTIVE NEWS

The redesigned Suzuki Swift will be at the Paris motor show in October.

Suzuki has delayed the relaunch of its Swift small car in the United States until next year while it works on a global product strategy with Volkswagen AG and ponders the growing strength of the yen against the dollar.

The rise of Japan's currency already has forced Suzuki to slash its overall U.S. marketing budget.

The subcompact was pulled from the United States after the 2001 model year but was scheduled to return this autumn. Plans were put on hold after Volkswagen bought about 20 percent of Suzuki this year, said Steve Younan, head of product development and business development at American Suzuki.

The Swift now is expected to debut in 2011, but Suzuki has not been more specific. The redesigned Swift debuted in Japan last week but will be sold only there and in Europe for now. It will be on the Suzuki stand at the Paris auto show in October.

Younan said that engineering changes to the U.S. Swift were nearly complete and that the company was discussing pricing when work on the project was frozen after the VW deal.

He said the Swift's delay is part of a broader review of how Suzuki and VW plan to align product strategies. By the end of the summer or early autumn, Younan said, "We should get some indication of where they may have found some efficiencies in platform development and powertrain development."

At that point, he said, a green light could be given to the Swift in the United States.

But U.S. pricing of the vehicle is likely to be affected by the rising yen. A Suzuki spokesman in Japan said any delay in the Swift's U.S. arrival has more to do with exchange rates than with VW.

"At the moment, if the exchange rate continues like it is, we couldn't expect very much profit," spokesman Takuma Mizuyoshi said. "So that's a concern right now."

The strong yen has led American Suzuki to slash its marketing budget.

"That's been the biggest sacrifice [resulting from] the yen-dollar relationship," said Younan.

He said the marketing budget was the primary area in which American Suzuki could cut costs. Coping with the strong yen by increasing prices or cutting content was out of the question, Younan said.

"If we had to raise our prices, it would be obscene," he said.

Younan did not provide numbers for Suzuki's marketing spending. According to data from TNS Media Intelligence, the company spent about $3.9 million during the first quarter of 2010, compared with about $14.9 million in the same period of 2009.

The recent cuts follow a broader reduction in advertising spending at American Suzuki since U.S. sales peaked in 2007 at more than 100,000 vehicles. That year Suzuki spent more than $103 million on advertising, compared with just $26.9 million in 2009, according to TNS Media Intelligence.

Suzuki's U.S. sales topped 100,000 in 2006 and 2007 but fell to 38,689 in 2009 and are off 48 percent this year.

Read more: http://www.autoweek.com/article/20100830/CARNEWS/100839993#ixzz0y6oA7nux

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Report: Suzuki Swift delayed in the U.S., again

by Damon Lavrinc (RSS feed) on Aug 30th 2010 at 2:31PM

The on-again, off-again plans to bring the Suzuki Swift to the U.S. have been thwarted yet again as the automaker fleshes out its global product plans with its new partners at Volkswagen.

According to Autoweek, the recently redesigned Swift – due to go on sale in Europe and Japan later this year – was nearly federalized for the U.S. and set to arrive Stateside this fall. But after VW gobbled up a 20% stake in Suzuki, the two automakers delayed the launch to analyze product strategy, align resources and, according to Steve Younan, Suzuk American's head of product development and business development, "get some indication of where they may have found some efficiencies in platform development and powertrain development."

However, the Swift's passport to the U.S. may not have been stamped because of something as simple as pricing. Suzuki was determining the Swift's MSRP when the VW deal went through, stalling the launch in the process, and the combination of a rising yen and recent reduction in Suzuki's U.S. marketing budget are also to blame for the delay.

If the Swift does get the greenlight for the U.S., expect it to arrive in the summer of 2011... maybe.

link:

http://www.autoblog.com/2010/08/30/report-suzuki-swift-delayed-in-the-u-s-again/

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BUMP.  Suzuki needed a thread bump after three years.

They still make and sell this Swift BTW....crazy

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8 hours ago, regfootball said:

BUMP.  Suzuki needed a thread bump after three years.

They still make and sell this Swift BTW....crazy

Suzuki is dead here, so yes swift built for other markets, but dead in the North America. RIP.

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9 hours ago, dfelt said:

Suzuki is dead here, so yes swift built for other markets, but dead in the North America. RIP.

No way are you being serious?  So little I know.  :P

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I remember when Suzuki was in the US...haven't seen one on the road in years, though. 

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6 hours ago, regfootball said:

Interesting to see, it was funny as an ad at the top of the 2nd link was for the Nissan Juke. I thought to myself, I could see this being a little sister to the ugly Juke.

Amazed they are selling still elsewhere, the lone dealership of Suzuki auto's on the north end of Seattle is just an empty building, not sure what they will do with it.

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Suzuki has the Hustler in Asia--a Kei car, saw pics of it online, like an XB and Cube mixed together with some FJ Cruiser and Mini styling cues...

42084.jpg

images-12.jpeg

Edited by Cubical-aka-Moltar
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On 7/31/2017 at 4:38 AM, Cubical-aka-Moltar said:

Suzuki has the Hustler in Asia--a Kei car, saw pics of it online, like an XB and Cube mixed together with some FJ Cruiser and Mini styling cues...

42084.jpg

images-12.jpeg

Why would anyone build such an ugly little box.

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On 7/31/2017 at 6:49 AM, Cubical-aka-Moltar said:

I remember when Suzuki was in the US...haven't seen one on the road in years, though. 

We had a very successful dealer here in Pittsburgh.... I see a lot of them. Kazashis and whatever that little Fiat based 4x4 compact they made was called were both popular here because they were the cheapest AWD cars you could get in those classes. 

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On 9/15/2017 at 4:32 AM, ocnblu said:

OMG reg A FLOATING ROOF I MUST HAVE THIS

maybe they'll make an electric one for you too.  LOL   electric plus floating roof

  • Thanks 1

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