Jump to content
NINETY EIGHT REGENCY

Chevy dealers will have to buy competitor's cars

Recommended Posts

Chevy dealers will have to buy competitor's cars

05:26 PM

Chevy dealers could soon be out buying something they never thought they'd buy: The competitor's cars.

Chevrolet management is going to ask dealers to buy a Honda Civic and a Toyota Corolla on site so Chevy Cruze customers can comparison shop. GM says it hopes buyers will find the interiors to be a step up from the competition.

"The days of the cheap and cheery interiors for Chevrolet are over," says Chuck Russell, vehicle line director for global compact vehicles for General Motors.

The jury is still out on whether General Motors will be able to make money on a small car. For a long time, domestic automakers all but abandoned the small car market, arguing it was too unprofitable to invest any time or energy on.

The Cruze, coming out this fall, will be the automaker's first truly global car, designed from its inception to share a significant amount of its body and parts with the Opel Astra in Europe, the Holden Cruze in Australia and the Daewoo Lacetti Premiere in Korea.

That cooperation globally enabled GM to save money across the board, and allowed GM to use more expensive plastics inside, including a subtle shiny black piece of the front dash that is supposed to remind drivers of grand pianos. And if you mistake the tail lights for the rear of a Corvette, that's on purpose, too.

But there is still work to be done: Although it was clearly a step up from the competitive cars available, at least one of the Cruze cars available for test drive Tuesday had a visible flaw in the interior. Some foam from under the car's gear shifter was oozing out, making it seem less than perfect.

Hopefully the production models for sale in September will be perfected.

link:

http://content.usatoday.com/communities/driveon/post/2010/08/chevy-dealers-will-have-to-buy-competitors-cars/1

Share this post


Link to post
Share on other sites

I wonder if they will buy comparably-equipped cars, or will go with the lowest-trim Civics and Corollas to make the Cruze look better.

Share this post


Link to post
Share on other sites

GM Asks Chevy Dealerships To Stock Hondas, Toyotas

By Bengt Halvorson

Deputy Editor

August 31st, 2010

2011 Chevrolet Cruze (Courtesy: GM)Enlarge PhotoGeneral Motors officials have put out a request to the automaker's 3,000 Chevrolet dealerships, asking them to have Toyota and Honda vehicles on hand—not just for display, but for back-to-back test-drive comparisons with the Chevrolet Cruze.

According to AutoWeek, citing Chevrolet small-car marketing director Margaret Brooks, the company is asking its dealerships to stock those competing models.

That might sound a little unusual, and it is. The company is so confident in its new 2011 Chevrolet Cruze compact sedan that it believes that being able to compare it, onsite, with rivals will help them sell more vehicles.

We all know that old habits die hard. So when a shopper—especially one in, say, the import-friendly West Coast region—goes comparison shopping for compact sedans, it wouldn't be so surprising to see that the Toyota and Honda products get painted with a little more of a halo than those from Chevrolet.

The strategy might also help in other ways. For instance, Brooks recently agreed that there are young buyers for whom Chevrolet isn't even on the radar. "It's like we're starting over," she said.

Chevrolet now has a new small-car strategy in place; in addition to the new Cruze and Volt, a more substantial, sporty replacement for the Aveo will arrive in about a year, as well as a basic, economical Chevrolet Spark hatchback within the next year.

Chevrolet has been presenting the Cruze to reporters and auto critics with the Civic and Corolla available for test-drives and comparisons. Although Chevrolet hasn't yet released any demonstration versions of the base 1.8-liter Cruze, the press—including us here at The Car Connection—have given the Cruze strong ratings for interior space, ride quality, and refinement, as well as value for the money. Base prices for the Cruze will range from $16,995 to $22,695, including destination.

The strategy, of bringing the competition in, worked for Ford a few years ago, when the Dearborn automaker staged comparison events around the country, allowing in-market shoppers as well as others to drive the Fusion next to its rivals, like the Camry and Accord.

link:

http://www.thecarconnection.com/marty-blog/1048872_gm-asks-chevy-dealerships-to-stock-hondas-toyotas

Share this post


Link to post
Share on other sites

It should be pretty easy for any Chevy dealer to find a clean, low-mileage '10 Civic and '10 Corolla running through wholesale auctions. When they are done with their experiment, put the competitor out on the used car lot and wave bye-bye.

Share this post


Link to post
Share on other sites

generally you can lease a corolla or civic for almost none down and 200 a month. that is hardly a hardship cost for a car dealer. if cruze wants to move metal, they need cheap leases ike that, 'sign here, give us 200 a month'.

Share this post


Link to post
Share on other sites

Report: GM asks Chevy dealers to buy Honda Civic, Toyota Corolla for Cruze comparisons

by Chris Shunk (RSS feed) on Sep 2nd 2010 at 11:01AM

Even with the impending launch of the Volt later in the Fall, the Chevrolet Cruze may be the biggest vehicle General Motors will launch in the U.S. this year. The reason is money. The Cruze should make some of it, while the Volt and its pricey development and battery packs likely won't for a long time.

The Cruze looks pretty good to us, but we know that the new sedan will only be successful if it is properly launched and marketed. So how do you best show off a refined interior, 10 standard airbags and more hip- and shoulder-room than the top sellers in the class? Automotive News reports that The General will ask its 3,000 dealers to purchase a Toyota Corolla and a Honda Civic so Bowtie shoppers can compare and contrast the newest Chevrolet against the C-Segment stalwarts from Japan.

Since the Cruze is all-new in the U.S. market and both the Civic and Corolla are a bit long-in-the-tooth, we're thinking the Chevy will win more than its fair share of buyers, but we'd like to see Chevy stores step up to the challenge of the Mazda3, as well. Perhaps the bigger challenge, though, will be to get customers who would traditionally buy a Honda or Toyota to shop at a Chevy store in the first place. GM plans to officially launch the Cruze in late September.

link:

http://www.autoblog.com/2010/09/02/report-gm-asks-chevy-dealers-to-buy-honda-civic-toyota-corolla/

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×