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NINETY EIGHT REGENCY

This Is Dodge's New Logo

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This Is Dodge's New Logo

If you've been reading Jalopnik, today's newly-unveiled logo for Dodge won't surprise you. Last month we showed you our rendering of a new Dodge logo based on reports from our sources. As you can see, we were right.

With the Ram logo and badge leaving with Chrysler's new Ram brand, Dodge was left with a pentagram-shaped hole in their lineup. Based on our sources and a discussion at Allpar we put together our own rendering. But while others wavered we stood our ground.

The reveal of the 2011 Dodge Durango was also, slyly, the reveal of the new logo and, lo and behold, it's the same design we created.

Okay, maybe the final version is a little less Luftwaffe-ish.

link:

http://jalopnik.com/...dodges-new-logo

post-51-056105300 1286484229.jpg

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DODGE’S NEW BADGE SEES LIGHT OF DAY

By Andrew Ganz

After Chrysler decided to separate its Ram truck lineup into its own division, enthusiasts and brand devotees had been wondering what would happen to the iconic “Ram’s head” logo.

Now, we have a definitive answer. Earlier today, Dodge took the wraps off of its redesigned Durango SUV, and although interior images are in short supply, one shot clearly reveals Dodge’s new, symmetrical logo.

It fits into roughly the same space where the Ram’s head once rested, although it looks a little narrower to our eyes. The crosshair-style logo is clearly inspired by Dodge’s signature grille design.

Earlier, some speculation had arisen suggesting that Chrysler would simply bestow a pair of red, forward-canting stripes on all Dodge vehicles as the brand’s new logo, but apparently that won’t be the case.

Look for the new logo to debut on Dodge’s slew of redesigned or refreshed products set to see the light of day in the coming weeks – including the 2011 Dodge Charger Challenger, which sported the old logo in our recent round of spy photos.

link:

http://www.leftlanenews.com/dodges-new-logo-sees-light-of-day.html

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cire    2

I like it.

That being said, I still don't understand why the brand is using the double red slashes for marketing while using this badge on the inside of its vehicles. Wouldn't it be easier, more consistent, and more cost efficient to simply use one badge for everything?

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