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Report: Suzuki's US Sales Nosediving into Oblivion

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Report: Suzuki's US Sales Nosediving into Oblivion


Remember yesterday when we said Suzuki got smacked by an average 68% sales drop compared to last August (and -52% from the beginning of the year) in the US? Well, we decided to take a deeper look at the company's sales figures and discovered some interesting facts.

All in all, Suzuki sold a mere 1,878 cars and SUVs in August, down from 5,751 units the same month a year ago. The Japanese automaker says it has around 300 dealers in the U.S. If you do the math, that comes to a little over 6 vehicles sold per dealer in August... Here are some more details on the company's sales broken down model by model:

Suzuki's "best"-selling models, the Grand Vitara and Equator, took a 73% sales dive. Not far off that, the SX4's sales fell by 75% while the XL7 and and Forenza/Reno took 99% and 100% drops (granted, the Forenza/Reno was discontinued and only moved a laughable 12 units in 2010).

The all-new and much promising Kizashi, which hasn't officially dropped in sales because it wasn't available last August, has barely managed to bring in 478 buyers in August. For all the other scary Suzuki sales figures, scroll on down.

Looking at these depressing stats, it's no wonder they're holding off on debuting the Swift here.

By Phil Alex



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