Sign in to follow this  
NINETY EIGHT REGENCY

GM's Opel signs-up singer to boost brand image

1 post in this topic

GM's Opel signs-up singer to boost brand image

Associated Press

Berlin -- General Motors Co.'s subsidiary Adam Opel GmbH says it has signed-up the winner of the European Song Contest as its new brand image.

Opel spokesman Christof Birringer said Sunday singer Lena Meyer-Landrut, known as "Lena", was introduced as the new face for the company's cars during a surprise concert for some 20,000 people at Opel's open house event in Ruesselsheim near Frankfurt on Saturday.

The 19-year-old German singer won the European Song Contest in May with her catchy pop song "Satellite".

Alain Visser, Opel's head of sales and marketing, says her "youth and briskness suits our cars perfectly."

Opel is eager to renew its brand image, which has suffered following GM's bankruptcy in 2009 and the ensuing uncertainty over the future of its European subsidiaries.

From The Detroit News: http://detnews.com/article/20100905/AUTO01/9050316/1148/auto01/GM-s-Opel-signs-up-singer-to-boost-brand-image#ixzz0ylVrlkRU

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this