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Malignant Rumors: Toyota set to build Yaris / Vitz hybrid in Europe next year

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Malignant Rumors: Toyota set to build Yaris / Vitz hybrid in Europe next year

TUESDAY, SEPTEMBER 07, 2010

Now that hybrid tech is becoming more widespread, Toyota is looking to push its gas-electric offerings down a notch after the not-too-well-received Sai-based Lexus HS. According to Reuters, Toyota ain't scurred of the hit it has recently taken to its hybrid sales and is readying a European-market Yaris (Vitz in Japan) hybrid that will be manufactured in Valenciennes, France next year.

With Honda set to debut its Jazz / Fit hybrid in Paris, Toyota thinks a Yaris hybrid may be able to help get more Europeans on its own hybrid bandwagon. Clearly hybrids are still a good way promote backing off of oil dependency, but Toyota has a couple hurdles to clear before success is in the cards.

First, hybrids have not been a huge hit in Europe, a market that traditionally prefers diesel engines, and second, Toyota needs to continue to improve its image after the recalls it has been enduring.

If a Yaris hybrid officially gets a green light, we could see a concept /prototype / teaser as early as Paris or possibly early next year. We'll let you know more as soon as we know more.

By Phil Alex

link:

http://carscoop.blogspot.com/2010/09/malignant-rumors-toyota-set-to-build.html

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