Jump to content
Sign in to follow this  

Chevy Cruze commercials

Recommended Posts

Video: Chevrolet Cruze ads ramp up

by Chris Shunk (RSS feed) on Sep 8th 2010 at 12:31PM

The first production copies of the 2011 Cruze are likely heading to a nearby Chevrolet dealer as you're reading this, and that means that General Motors' advertising blitz can't be far behind. Actually, it starts after the jump. From where we sit, it appears that the Bowtie's new C-segment sedan is ready to do war with the competition, and Chevy clearly has its eyes trained on the segment's sales leader. The first 30-second spot with actor Tim Allen's voiceover is aptly titled "Dear Corolla," and it chides the Toyota mainstay for not offering as standard equipment keyless entry, Bluetooth connectivity and turn-by-turn navigation.

The second spot doesn't aim directly at any one competitor, choosing instead to play off of the Cruze's role as the new kid in the C-sized segment. Chevy's ad gurus chose to pull out a pair of brief quotes made by auto news outlets that liken some of the Cruze's best attributes to that of distinctly pricier competition, and we're betting that at least one of those publications will sound familiar.

Both spots strike us as a bit paint-by-numbers marketing for such an important launch, though it's good to see that GM isn't shrinking away from one of its biggest competitors. Hit the jump to view both videos and judge for yourself. The Corolla commercial comes first, followed by the "New Kid" spot.

[source: General Motors]




Share this post

Link to post
Share on other sites

Your content will need to be approved by a moderator

You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets