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NINETY EIGHT REGENCY

Video: Nissan and this polar bear want to love you, if you drive a Leaf

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Video: Nissan and this polar bear want to love you, if you drive a Leaf

by Autoblog Staff (RSS feed) on Sep 9th 2010 at 2:59PM

As subtle as a box of hammers to the face, global warming's most iconic animal has taken a starring role in the latest advertisement for the Nissan Leaf. Called, simply, "Polar Bear," the one-minute spot follows a polar bear on a trek from watching glaciers calve into the sea down south through a city and into a residential neighborhood to find a man about to start his commute. Then, well, you'll see. Check it out after the jump.

For comparison, we've also pasted Nissan's ad from June about the "New Car," which highlights the changes the Leaf will bring to the industry, below. This ad shows off the ways the Leaf is different from other cars, including the tidbit that it will be made of at least 30 percent post-consumer material. While "New Car" is all about smartphones and batteries and other tech, the polar bear ad is all emotion. Still, the new spot does miss a chance to show the driver unplugging the Leaf before getting in, which would help get a little bit of that "new car" messaging across. Watch both here.

http://www.youtube.com/watch?v=BNeEVkhTutY&feature=player_embedded

http://www.youtube.com/watch?v=wpgTeixO7_Y&feature=player_embedded

link:

http://www.autoblog.com/2010/09/09/video-nissan-and-this-polar-bear-want-to-love-you-if-you-drive/

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