Sign in to follow this  
NINETY EIGHT REGENCY

Redline Commodores tread on HSV turf

8 posts in this topic

Redline Commodores tread on HSV turf

Toby Hagon

September 10, 2010 - 11:02AM

A new sports-oriented Redline package takes the Commodore a step closer to HSV in dynamic ability - and pricing.

Holden has inched a step closer to performance partner – and rival – HSV with a range of performance packages designed to capitalise on the trend towards sportier models and offer improved dynamics for its Commodore VE Series 2.

The so-called Redline Edition package adds $2500 to the price of a VE Series 2 Commodore SS-V sedan, Sportwagon or ute or a Calais V sedan or Sportwagon. It is available exclusively with the E85-capable 6.0-litre V8.

Key to the changes in the Redline package are unique alloy wheels and larger, more powerful Brembo brakes designed to reduce stopping distances, reduce brake fade and improve brake feel.

The Redline Commodore models – available in Commodore sedan, wagon and ute – also get a firmer suspension set-up (called FE3) on all but the wagon. The firmer suspension includes stiffer stabiliser bars and shock absorbers designed to reduce leaning through corners.

Like the V-series Commodore models they’re based on, all but the Commodore Redline Ute – the model that needs it most – get a reversing camera, while satellite-navigation is standard across the sports model range.

Aimed at enthusiasts and those who will take their Commodores to the race track occasionally, the Redline packages are all about improving the roadholding of the Commodore Series 2, which has arrived with none of the usual suspension tweaks that often accommodate a new model or update.

“We know the performance enthusiasts who drive Holden sports vehicles enjoy the way the engine performs with the exhilarating V8 engine performance of our sport models,” says John Elsworth, Holden’s executive director of sales, marketing and aftersales.

“We know that their interest goes beyond straight-line power and torque, though. They’re looking for a satisfying overall driving experience with superior chassis dynamics.

“With the Redline Edition, we set out to improve that experience for them, to provide the ultimate sports ride by introducing features we know they’ll value the most - track-inspired handling for great road connection and control combined with awesome stopping power.”

The Redline range effectively gives Holden a four-tiered performance car range. The V6-powered SV6 kicks things off, while the SS delivers affordable entry to the V8 segment. The SS-V is a more premium offering, while Redline adds appeal for enthusiasts.

In much the same way as McDonald’s upsells large fries and a Coke to increase turnover and revenue, the Redline package is also a way for Holden to add to the bottom line.

However, the new Redline range has the potential to encroach on the entry-level HSV models. While HSV works extremely closely with Holden on new models, the two companies are separate and operate accordingly, often effectively in competition with each other.

The V8-powered Holden SS-V Redline will sell for $57,790 as a manual or $59,790 as an automatic (plus on-road costs).

HSV recently sold a limited edition GXP sedan – complete with a 317kW 6.2-litre V8 – for $61,990 driveaway, making the more powerful HSV around $4000 cheaper (accounting for on-road costs) than the Holden Redline package.

The equation is even more stark with the more luxuriously appointed Calais V Redline, which sells from a hefty $64,490, plus on-road costs.

HSV says the Redline range forces HSV to improve its offering and give people a reason to step into an HSV.

“People need to see the logical walkup between Holden and HSV and that should be the goal of both our companies,” says Tim Jackson, HSV general manager of marketing and communications.

“One of the good things about the relationship is that what Holden do forces us to get better. The winner ultimately is the consumer.”

Jackson was coy when asked if HSV would do another more affordable model to effectively replace the limited edition GXP that was released earlier this year.

“I can’t say whether we will or won’t do something in future,” he says. “We said we knew from [the GXP] exercise we would learn a lot and we have learnt a lot.

“If the opportunity arises and it makes sense for us to do something … we’ve learnt a lot about what the right vehicle is.”

link:

http://news.drive.com.au/drive/motor-news/redline-commodores-tread-on-hsv-turf-20100910-153xr.html

Share this post


Link to post
Share on other sites
GMTruckGuy74    228

This is the GM car I lust to own, and wish GM would offer it here in North America (it would be a great family hauler to replace my Envoy, are you listening GM :AH-HA:):

Redline-CalaisV-003_600-600x400.jpg

Or, if I pay-off and keep the Envoy, I'd love to have this as my "toy" or daily driver vehicle:

Redline_SSV-023_600-600x400.jpg

Share this post


Link to post
Share on other sites

The best of GM, and it lives in Australia.

:facepalm:

Yep. Different market.. the US market prefers vanilla FWD appliances, I'm afraid. :(

or...

is it just that...

GM has decided that the US market prefers vanilla FWD appliances ?

Edited by Cubical-aka-Moltar

Share this post


Link to post
Share on other sites

I think the latter is true but include the rest of the makers in that sentiment :banghead:

Ya, all the mainstream makers are guity of focusing on appliances. But, that's what the public overwhelmingly wants..that's what sells. The mainstream largish RWD V8 sedan/wagon/etc genre is a genre of the past in NA, I'm afraid (though I'm optimistic about the new Dodge Charger and Chrysler 300).

Alas, it's never going to be 1970 again... (though I'd love to see 1970s sized and style of cars w/ today's technology, safety, and content--the Challenger does this pretty well).

Anyway, the future belongs to the young and their Chevy Sparks, Aveos, Cruzes, Volts, Priuses, Fiestas, etc...I'm afraid I'm now slipping into past-40 fogeydom w/ my interest in traditional American style (V8, RWD, > 4000lbs) cars.. :(

Edited by Cubical-aka-Moltar

Share this post


Link to post
Share on other sites
67impss    89

Ya, all the mainstream makers are guity of focusing on appliances. But, that's what the public overwhelmingly wants..that's what sells. The mainstream largish RWD V8 sedan/wagon/etc genre is a genre of the past in NA, I'm afraid (though I'm optimistic about the new Dodge Charger and Chrysler 300).

Alas, it's never going to be 1970 again... (though I'd love to see 1970s sized and style of cars w/ today's technology, safety, and content--the Challenger does this pretty well).

Anyway, the future belongs to the young and their Chevy Sparks, Aveos, Cruzes, Volts, Priuses, Fiestas, etc...I'm afraid I'm now slipping into past-40 fogeydom w/ my interest in traditional American style (V8, RWD, > 4000lbs) cars.. :(

Well welcome to our nightmare though your kinda young to wax nostalgia :smilewide:

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this