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RetroAd: Proving the old Volkswagen Beetle floats

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RetroAd: Proving the old Volkswagen Beetle floats

10:32 AM

With Volkswagen naming its new American CEO, we thought it would be wise to look back at a memorable VW Beetle ad of yore. Volkswagen's reputation for amazing breakthrough ads in the 1960s was mainly confined to print. Remember "Think Small," or "Lemon" from Doyle Dane Bernbach, the New York ad firm that burst on the scene with that single account?

Overnight, VW became known for everything that Detroit didn't do. VW poked fun at itself. It pointed out its shortcomings. It advertised value, frugality and dependability at a time when Detroit was starting to lose a grip on all.

But its television ads were not as memorable. We remember this one, circa 1970, that was pointed out how the humble Beetle had attributes that few other cars of the time could match. Never mind the 13 pounds of paint. We're talking about the ability to float. Amazing VW never created an motorboat version.



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