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NINETY EIGHT REGENCY

Audi S4 named Esquire Car of the Year [w/video]

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Audi S4 named Esquire Car of the Year [w/video]

by Jeff Glucker (RSS feed) on Sep 13th 2010 at 6:27PM

Esquire's 2010 COTY is the 2010 Audi S4 – Click above to watch video after the jump

Esquire, the purveyor of printed pages packed with ads and male-centric eye-candy, has released its list of 2010 automotive award winners. The top award is the Car of the Year and the magazine is handing that title to the 2010 Audi S4. Esquire makes a strong statement behind its reasoning, and it's hard to argue with its logic.

Numbers and stats are starting points, but we believe that the Esquire Car of the Year should make you feel something deep in your gut. You should lust for it and dream about it, but it shouldn't be an impossible goal. It must be attainable for the average man. It should sit in front of your house or office without drawing attention to itself and tackle four seasons of day-to-day transportation with ease. Yet crucially, sometimes, without warning, it must make you snatch the keys off the wall, haul off to the country and just drive.

After putting our own butts in the driver's seat, we felt the B8 S4 was a wonderful leap forward over the past B6 and B7 iterations, particularly with the new supercharged V6 and trick torque vectoring sport differential.

Esquire hands out more than just a COTY award as well. The magazine scoured the current crop of automotive excellence and handed out check pluses for: Domestic Car of the Year, Hybrid of the Year, Most Awe-Inspiring Car Built This Year, Compact Car of the Year, Most Beautiful Car of the Year, Truck of the Year, Diesel Car of the Year, Best Foreign Comeback, Best Domestic Comeback and Best Expression of Automotive Passion. Who wins? You're going to have to make the jump to find out. And there's a nice little video of the Audi S4 happily accepting its award.

link:

http://www.autoblog.com/2010/09/13/audi-s4-named-esquire-car-of-the-year-w-video/

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