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Ford adds F-150 Raptor to its body graphics list

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Ford adds F-150 Raptor to its body graphics list

11:58 AM

Ford is going heavy into body graphics and "tattoos" these days, and the F-150 SVT Raptor off-road performance pickup is the latest to get the treatment.

The matte-black graphic, for instance, is inspired by racing hoods in which the paint reduced glare.

"When I started looking at off-road racing history for inspiration, I noticed that a lot of Ford Broncos from the 1970s were running matte black hoods to reduce the glare," said Bruce Williams, F-150 SVT Raptor designer. "So it's a protective graphic that has a functional benefit and ties in with our racing heritage."

Ford is already heavily pushing graphics on its more charismatic vehicles, like the small Fiesta and iconic Mustang. They allow owners make the vehicles all their own.



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