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NINETY EIGHT REGENCY

Sergio Marchionne.

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Sergio Marchionne. Editor-in-Chief's Note: The industry's Chief Spin Meister tells Chrysler dealers in Orlando today (Tuesday) that, “Our management team is committed to restoring Chrysler's greatness by delivering a product line makeover that is second to none in the industry.” Oh no, really Sergio? You did not just say that, did you? In the midst of the most dramatic transformation in industry history, one that has Ford totally revamping its lineup with one class-leading car after another and with GM even getting off the mat with a brace of outstanding new entries - not to mention the burgeoning product momentum displayed by the Hyundai-KIA juggernaut - you actually had the temerity to spout that bull$h! about a third-rate product offensive that's three parts wishing and seven parts hoping?? We get the fact that a dealer meeting is supposed to be filled with hyperbole and wild-ass pronouncements, but you have crossed the line repeatedly into the unmitigated bull$h! realm so often and with such smug certainty that it has ceased being even remotely funny. What next, Sergio? You gonna promise that the Chrysler Group is going to take over the market share lead in the U.S. by 2016? How about giving the people out in Auburn Hills who are working their asses off to fix things at Chrysler at least a shred of dignity by sitting down and shutting the f@#k up? At this point dead solid silence would improve Chrysler's credibility dramatically. You just can't make this $h! up, folks. - PMD

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