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NINETY EIGHT REGENCY

Jonathan Browning.

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Jonathan Browning. The new head of VW's American operations told a news conference in Washington, D.C., on Monday that "We want VW to become an essential part of the U.S. automotive landscape. Our task is to create an emotional connection with the U.S. consumer." Memo to Mr. Browning and the know-it-all VW executives in Germany behind him (the ones pushing the ridiculous sales goal of 800,000 units in the U.S. for VW by 2018): You can't get there from here by building crap-tastic, cheap-assed Jettas and trying to pawn them off as Real Deal VWs. As jaded as American auto consumers are, you don't have a snowball's chance in Hell of making that happen. We would much rather VW started with the GTI and made all of their vehicles as great as that car, that's how you're going create an emotional connection with the U.S. enthusiast consumer. You do get our AE Quote of the Week, however.

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