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Nissan. Love it or hate it, the little tidbit you didn't know about the Nissan "Polar Bear" commercial for the all-new, all-electric Leaf is that Joel Ewanick was the guy who green-lighted the spot while he was having the proverbial "cup of coffee" - a five-week stint as CMO - at Nissan down in Nashville before he became the Chief Marketing Guru for GM.

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