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Bentley Says Diesels A No-Go, Won't Sell In U.S., Japan

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Bentley Says Diesels A No-Go, Won't Sell In U.S., Japan

By Nelson Ireson


September 14th, 2010

Back in 2008 rumors that Bentley was planning a hyperlux diesel were rampant, and since then, there's been a steady whisper that it might yet come to pass, especially with Volkswagen's corporate parentage. But a new interview with powertrain chief Brian Gush reveals that a diesel Bentley very unlikely for a number of reasons.

First up is the prejudice against diesels in the U.S. and Japanese markets, which are key to Bentley's sales. As impressive and efficient and a big diesel engine might be in a big Bentley sedan, the bias against the oilier fuel is too strong to gamble against, according to Gush.

Second, in diesel-loving Europe, upcoming emissions standards are set to make the cost of diesels much higher. Euro 6 emissions regulations will hit hard against oxides of nitrogen, a particular sore spot for diesel emissions, though particulate regulations will stay at Euro 5 levels.

Instead of moving to diesel power, Bentley will add a more efficient 4.0-liter V-8, already announced in the 2011 Continental GT. Specs on power and fuel economy for the new V-8 engine haven't been released yet, however, so we won't know how much more efficient the new mill is in comparison to the big 6.0-liter W-12 currently in Bentley's stable until sometime closer to the V-8's launch, expected in late 2011 or early 2012.




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Report: Bentley experimented with diesels, but poor salability means they won't be built

by Jonathon Ramsey (RSS feed) on Sep 15th 2010 at 11:30AM

The words "diesel" and "Bentley" have flirted for some years now, but it never gets beyond that initial stage. Bentley isn't against oil burners, but its customers in the U.S. and Japan aren't ready to connect the two, and that makes the issue a non-starter. Not only that, but Bentley CEO Franz-Josef Paefgen has reportedly said that, "the attitude of Chinese buyers is going to have a big effect on cars like ours in future, too, and they are none too keen [about diesels]."

The company's head of powertrain also believes, ominously, that "the forthcoming Euro 6 clean-air regs are likely to pile some big costs on to diesels." With a diesel's big selling points being massive torque and fuel economy, it's perhaps clear why Bentley is out of the running: its engines are already torque monsters, and its buyers care more about the time they have to spend filling up instead of the price.



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