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NINETY EIGHT REGENCY

SCION AIMS TO DOUBLE TC SALES WITH REFRESHED MODEL

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SCION AIMS TO DOUBLE TC SALES WITH REFRESHED MODEL

By Mark Kleis

Starting next month, Scion will be on a mission to double the annualized sales of just 18,000 tCs in 2009 as a result of the refreshed model arriving on October 1.

Although cosmetically not all that different than the 2010 model year tC, Scion's 2011 model did receive noteworthy upgrades, including an all-new 2.5-liter four-cylinder engine that adds 19 horsepower and additional fuel economy. The antiquated four-speed automatic is now gone, replaced with a six-speed automatic. For those who prefer rowing through the gears themselves, the tC gains one gear for a total of six.

It's changes like these that led Scion chief Jack Hollis to tell Edmunds that he hoped to hit 12-month sales of 35,000-45,000 tCs starting in October. In addition to citing the refreshed model, Hollis said, "In the sporty subcompact segment, there aren't a lot of players so there's the potential to grow."

Scion xB losing ground

Hollis also touched on the sliding sales of the Scion xB, despite having a refreshed model with more power and increased size. The xB is now being out-sold by the Kia Soul and Nissan Cube, but Hollis could only point to a dismal economy and the target demographic being hit the hardest as the reason for the decline.

The Scion xB sold 1,965 units in August 2010, compared to a much healthier 4,588 in the same month of 2009. Through the first eight months of 2009 and 2010, the xB sold just 14,116 units this year compared to 18,992 during that period last year.

LINK:

http://www.leftlanenews.com/scion-aims-to-double-tc-sales-with-new-model.html

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