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Ford will export Edge to China

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Ford will export Edge to China

Alisa Priddle / The Detroit News

Ford Motor Co. will sell the Canadian-made Ford Edge in China and is considering exporting more vehicles from North America to feed the growing Chinese market.

"They are on their way to dealers now," said Ford Motor China Vice President Nigel Harris. The 2011 Edge midsize crossovers, built in Oakville, Ont., will be on sale in China by the end of the year.

"It underscores the importance of the Edge in Ford's global portfolio," said Michael Robinet, vice president for global vehicle forecasts for IHS Automotive in Northville.

The Edge is Ford's only export to China from North America: Key volume vehicles such as the Ford Fiesta, Focus Mondeo and S-Max are built in China for Chinese customers. But Harris said more imports to China are being considered.

"We have talked about the opportunity for other nameplates," Harris said in an interview from China. "We're looking at other niche vehicles we could bring here to supplement the lineup."

Automakers only export luxury vehicles to China because of import duties as high as 25 percent, said Tim Dunne, director with J.D. Power & Associates in Westlake Village, Calif.

"Chinese customers are accustomed to spending more for luxury vehicles," Dunne said. Automakers price vehicles as much as double to recoup import costs and maintain a healthy profit margin.

Pricing has not been set for the Edge, but Harris said it will not be double the U.S. price.

Among its competitors, the top-selling Honda CR-V starts about $28,000 and the Toyota Highlander goes as high as $63,000, Dunne said.

Ford expects modest Edge sales of 4,000 to 5,000 a year, Harris said, but SUV sales in China have been doubling every two years.

It is the fastest-growing segment in China, up 120 percent through July compared with 47 percent growth for total passenger-car sales, said Dunne. SUVs account for 14 percent of 886,000 passenger cars sold through July.

The Edge, with the latest generation of Sync technology, "should play well in China where consumers want the latest features," Robinet said.

Ford research also shows one-quarter of car owners in China would consider an SUV as their next purchase.

Harris said the Edge offers a nice progression. "It is important for our customers and dealers to have vehicles to be able to move up to," he said. Ford is adding 70 Chinese dealers this year, bringing the total to 310.

J.D. Power and Associates forecasts Ford will double its Chinese sales over the next seven years. The automaker has 2.6 percent share, which is strong for China. Ford sales of 170,200 through July are up 38 percent and the brand ranks 11th in the country.

From The Detroit News: http://detnews.com/article/20100915/AUTO01/9150442/1148/Ford-will-export-Edge-to-China#ixzz0zeXZkD62

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By Mark Kleis

Ford has begun shipping its all-new 2011 Edge crossover to China for sale, making this CUV the only product Ford currently exports from North America to China.

Traditionally, Ford and other automakers produce their vehicles intended to sale in China locally, but Ford has chose to utilize its existing production facilities for the Edge out of North America. According to The Detroit News, Fords China VP, Nigel Harris, said that the Edge's en route to China now will go on sale before the close of 2010.

Typically the only vehicles imported to China are luxury vehicles that consumers are willing to pay a premium for due to the import duties as high as 25 percent. Despite the tariff, Harris said that when pricing is announced it won't be double that of the price in the U.S. By comparison, the Toyota Highlander can be optioned to $63,000 in China.

Ford is only projecting a modest 4,000 to 5,000 annual sales of the Edge in China, but the automaker is considering importing other nameplates in the future as well. Ford is expanding its Chinese dealer network in 2010 by 30 percent to 310 dealers.



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Ford to Export Canadian-Made Edge SUV to China


Now here's something you don't hear very often these days; a North American-made product exported to China. Yes, it's actually true - even though we're not sure how long it will last for... Ford has announced that the recently refreshed in the States Edge sport utility vehicle, which is built in Ontario, Canada, is on its way to the company's dealers in China with sales set to start in October.

Ford Motor China Vice President Nigel Harris told reporters that the automaker expects modest sales of 4,000 to 5,000 examples of the Edge per year.

However, crossover-sport utility sales in China have been doubling every two years and are already up more than 90 percent in the first seven months of this year, according to the Dearborn-based automaker, so there's a good chance Ford may be able to sell more cars in the long-term.

Currently, SUV sales account for about 14 percent of China's passenger car market, but Ford's research shows 25 percent of car owners in the country would consider a crossover / sport utility vehicle for their next purchase.

"It's a market clearly that we've got to be in, and something that we're particularly good at," said Harris.

The new five-seater Edge will join the Fiesta supermini, Focus compact, Mondeo mid-size sedan, S-Max people carrier and the Transit commercial van in Ford's China market lineup. According to Harris, more cars will be added to the company's range in the near future.

Ford currently ranks 11th in brand sales in China, but its sales have grown from 28,000 vehicles in 2003 when it first entered the country to 164,000 unit last year. Still, that's a far cry from GM's 1.5 million vehicles sold in the first eight months of the year.



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Report: Ford preparing to export Edge to China

by Chris Shunk (RSS feed) on Sep 17th 2010 at 9:01AM

The 2011 Edge is just beginning to hit dealer showrooms, but not just in North America. Ford is also routing the popular crossover to China in an effort to quench the world's largest auto market's thirst for crossovers. The Detroit News reports that Ford plans to ship between 4,000 and 5,000 copies of the refreshed CUV in the next year, helping the automaker add to its 2.6 percent market share in the still emerging market. Ford will need to charge more for the Edge in China than it does in the U.S., primarily due to the high tariffs which can reach upwards of 25 percent for imported vehicles.

Ford's China operation is excited to have a new product in the fold and Ford North America gets a busier plant and improved economies of scale. The Edge is the first North American product to be imported to China, but Ford is said to be considering more North America exports in the future..



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