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BMW names insider Dan Creed as head of N.A. marketing

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BMW names insider Dan Creed as head of N.A. marketing

Diana T. Kurylko

Automotive News -- September 17, 2010 - 10:38 am ET

BMW of North America today named Dan Creed vice president for marketing and product planning and strategy.

Creed, 44, currently vice president of aftersales, assumes the top marketing job on Oct. 1. He succeeds Jack Pitney, who died in an accident last month at 47.

Russ Lucas, 53, currently manager for BMW used-vehicle sales, becomes vice president of the eastern region -- a job Pitney had been scheduled to take.

Lucas will be responsible for sales, marketing, aftersales and dealer development activities for BMW's northeast region, including the New York metro area. This region, which includes 12 states, is the largest sales area for BMW of North America, with 93 BMW and 24 MINI dealers.

“Dan Creed is clearly the right person to step into the role because he has serious marketing, sales and aftersales experience and has worked closely with our retail network in developing effective relationships,” Jim O'Donnell, president of BMW of North America, said in a statement.

“Likewise, Russ has shown impressive results in the field and in his previous regional experience. He brings the fresh ideas and creativity needed to lead sales in our largest region.”

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20100917/OEM02/100919867/1018#ixzz0zntK6N4C

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BWM NAMES NEW NORTH AMERICAN VP OF MARKETING

By Drew Johnson

Following the death of Jack Pitney, BMW has named a new vice president of North America marketing. Pitney was tragically killed last month during an accident on his farm. Pitney was just 47 years old.

Dan Creed will succeed Pitney as BMW’s North American marketing head. Creed, 44, will officially take his new post on October 1. Creed is currently BMW’s head of aftersales.

“Dan Creed is clearly the right person to step into the role because he has serious marketing, sales and aftersales experience and has worked closely with our retail network in developing effective relationships,” Jim O'Donnell, president of BMW of North America, said in a statement.

Additionally, Russ Lucas has been named vice president of the eastern region. Pitney was scheduled to take over that position this month.

Lucas, 53, currently head’s BMW’s used vehicle sales. In his new title, Lucas will oversee sales, marketing, aftersales and dealer development activities in BMW’s eastern region. The region – which includes 12 states – is BMW’s largest sales area.

link:

http://www.leftlanenews.com/bwm-names-new-north-american-vp-of-marketing.html

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Report: Creed to head BMW NA marketing after Pitney passing

by Jonathon Ramsey (RSS feed) on Sep 20th 2010 at 6:01PM

BMW's North American Vice President of Aftersales, Dan Creed, has been chosen to replace former marketing VP Jack Pitney, who passed away last month as the result of a tragic accident on his farm. Creed will pick up the reins of marketing as well as product planning and strategy for The Roundel in North America.

Creed has been with BMW since 1996, when he joined the automaker's Canadian arm. His past assignments for the company have included Canada's National Sales Manager and head of the Southern Region of BMWNA. In his role as the President of Aftersales, Creed presided over parts, service, accessories and lifestyle schwag for both Bimmer and Mini.

BMW's official press release is after the jump.

[source: BMW]

Show full PR text

BMW of North America Announces Management Team Changes

Woodcliff Lake, NJ – September 17, 2010...Today, the BMW Group announced two changes within its senior management team in North America effective October 1.

Dan Creed, currently Vice President, Aftersales, BMW of North America, will become Vice President, Marketing, BMW of North America LLC. In his new role Dan will be responsible for marketing and product planning & strategy for the BMW brand in the U.S. Dan succeeds the late Jack Pitney who died in an accident in late August.

Russ Lucas, currently Manager, BMW Pre-Owned Sales, will become Vice President – Eastern Region with overall responsibility for sales, marketing, aftersales and dealer development activities in the 12 state Northeast Region which includes the New York metro area. The Northeast Region is the largest sales area for BMW of North America with 93 BMW and 24 MINI dealers.

"Dan Creed is clearly the right person to step into the role because he has serious marketing, sales and aftersales experience and has worked closely with our retail network in developing effective relationships," said Jim O'Donnell, President of BMW of North America. "Likewise, Russ has shown impressive results in the field and in his previous regional experience. He brings the fresh ideas and creativity needed to lead sales in our largest region."

Dan Creed joined the BMW Group in 1996 as Training Manager for Marketing and Sales at BMW Canada. He was appointed National Marketing Manager for BMW Canada in 1997 and became National Sales Manager, BMW Canada in 1999. In the U.S., Creed was appointed to lead the Southern Region of BMW North America in 2005 responsible for this major sales region and its 123 dealers located in 11 states and Puerto Rico. In his current role as Aftersales Vice President, Creed is responsible for all service, parts, accessories and lifestyle merchandise for the BMW and MINI brands in the United States.

Russ Lucas joined the BMW Group in 1985 first as District Parts Manager in Atlanta, Georgia and then as Area Sales Manager in BMW's Southern Region. In 1997, Lucas became Regional Aftersales Manager in the Southern Region where he directed a team of field representatives and instructors in expanding the company's Aftersales business. Since April 2009, Lucas has held the role of Pre-Owned Sales Manager responsible for a critical and growing part of BMW Group business in the U.S.

link:

http://www.autoblog.com/2010/09/20/report-creed-to-head-bmw-na-marketing-after-pitney-passing/

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