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Ford letting 20,000 people drive EcoBoost F-150 before truck lands in showrooms

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Ford letting 20,000 people drive EcoBoost F-150 before truck lands in showrooms

by Jeff Glucker (RSS feed) on Sep 17th 2010 at 7:24PM

Ford is ready to show off the 2011 F-150... in fact it's so excited about it that it wants you to drive one (or four) before the truck arrives in dealer showrooms. The F-150 is receiving a slew of new powertrain options, including the all-new 3.5-liter EcoBoost unit. The twin-turbocharged. direct-injection V6 mill is capable of great power numbers and is rumored to come in around the 400 mark for both horsepower and torque. Also making their debut in the 2011 F-150 are the 3.7-liter V6 base engine, the 5.0-liter V8 and the top-of-the-line 6.2-liter V8 for the Platinum edition truck.

Ford is taking a fleet of trucks on a whirlwind tour around the country and expects to put 20,000 butts in the driver's seats. The Built Ford Tough Roundup is going to kick off in Texas on Saturday, September 25th, 2010. It will then make a great big convoy across the USA as Texas gives way to Maryland, Georgia, Florida and finally California. All those stops will be hit before the 2011 Ford F-150 checks its on-sale date off the calendar.

If you are interested in checking out these updated trucks for yourself, you can register online at DriveF150.com. If you are on Facebook (at this point, who isn't on Facebook?), you can sign up by going to Facebook.com/FordTrucks.

This is a great way to give consumers a sneak peak at a new product before it's for sale. If you plan on going, make sure you get in line early for the EcoBoost, 5-point-0 and the big 'ol 6.2 because those waits are bound to be just a bit longer than the those for the 3.7-liter.

[source: Ford]

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Ford will put thousands of people behind the wheel of the new 2011 Ford F-150 months before the vehicle arrives in dealer showrooms

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Thousands of people will have the opportunity to test drive the new 2011 Ford F-150 months before it arrives in dealer showrooms so they can see for themselves how the all-new powertrain lineup performs and how the truck stacks up against the competition

Built Ford Tough Roundup drive program will travel to seven cities – Dallas, Houston, Detroit, Atlanta, Orlando, Los Angeles and Aberdeen, Maryland – between now and November

2011 Ford F-150 features the most extensive powertrain overhaul in the 62-year history of F-Series, with four new engines including a new 3.5-liter EcoBoost™

Consumers may sign up for the drive program by visiting www.driveF150.com

DEARBORN, Mich., Sept. 17, 2010 – Ford will put some 20,000 people behind the wheel of the new 2011 Ford F-150 months before the vehicle arrives in dealer showrooms so they can see for themselves how its all-new powertrain lineup – including the much-anticipated 3.5-liter EcoBoost – performs and how F-150 stacks up against the competition.

The Ford EcoBoost engine will be available in 90 percent of the 2011 Ford F-150 lineup.

The Built Ford Tough Roundup, a comprehensive drive program for consumers, fleet customers, and dealership sales staff, will travel to seven cities throughout the country between now and November. Additionally, Ford will offer drives of its full car and truck lineup to fair-goers at the State Fair of Texas in Dallas next month.

"We know that once people get into the 2011 F-150 and experience the four new engines that they're really going to be sold on them. Some of our dealers had a chance to drive it and one constant feedback was 'Wow!'" said Mark Grueber, F-150 Marketing manager. "Customers tell us they're really impressed with the specs of the new engines – including best-in-class horsepower, torque, trailer tow and fuel economy – but they want to get behind the wheel and compare it with the competition."

Participants who sign up for the drive experience at www.driveF150.com will be able to test drive the new 2011 F-150 and compare the power to competitive vehicles in an acceleration drive, which is set up like a drag race. They'll also be able to see for themselves how the EcoBoost engine performs towing a trailer.

From this site, consumers can "share" the link on Facebook and write about it on their wall. Additionally, the public registration link can be accessed directly through Facebook at: www.facebook.com/fordtrucks.

"It's a great opportunity for people to experience how the new F-150 compares to the competition in back-to-back drives and do things they would not be able to do easily in a dealership test drive," said Grueber.

In addition to the drive activities, there will be plenty of information on display with product experts on hand to answer questions, as well as activities the whole family can enjoy including a remote-control F-150 SVT Raptor race course and a bounce house for the kids.

The first drive event will be held in Dallas at Texas Motor Speedway on Sept. 24-25. Other cities include Houston, Atlanta, Orlando, Los Angeles and Aberdeen, Maryland. For a complete listing of dates and locations, please visit www.driveF150.com.



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