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Bentley's Pedestrian-Stabbing Hood Ornament Recall Affects Just 596 Vehicles

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Bentley's Pedestrian-Stabbing Hood Ornament Recall Affects Just 596 Vehicles

By Nelson Ireson

Editor

September 21st, 2010

It turns out there's an upside to being a super-exclusive, limited volume hyperluxury carmaker beyond the chest-high stacks of cash. When a recall happens, it affects only a handful of vehicles. Bentley's latest recall, for a problem with the hood ornament failing to retract, applies to just 596 vehicles in the U.S.

That's a tiny, insignificant number in mass-market terms, though it represents a solid chunk of Bentley's annual sales tally. The recall, issued this week, affects 2007-2009 Arnage, Azure, and Brooklands models. The repair is simple: dealers will replace the retractable hood ornament for free.

The problem with the mechanism failing to retract when the vehicle is in motion (as it is intended to do) is that it poses an increased risk of injury in the event of a pedestrian impact, according to the NHTSA. Nevertheless, there have been no reports of accidents or injuries due to the malfunctioning Bentley "B." The recall is simply being taken as a precaution.

[NHTSA, Bloomberg]

link:

http://www.motorauthority.com/blog/1049571_bentleys-pedestrian-stabbing-hood-ornament-recall-affects-just-596-vehicles

Bentley's `Flying B' Hood Ornament Poses Crash Risk, U.S. Says in Recall

By John Hughes - Sep 21, 2010 1:47 PM CT

The Bentley badge sits on the hood of a 2009 Bentley Brooklands. Photographer: JB Reed/Bloomberg

The Bentley Azure T sits on display at the Los Angeles Auto Show, Nov. 20, 2008. Photographer: Armando Arorizo/Bloomberg News

Bentley hood ornaments may injure pedestrians in a crash by failing to retract, leading the luxury carmaker to recall 596 vehicles in the U.S.

The metal emblem known as the “flying B” may not fold down in a collision as intended because a mechanism may become corroded, according to the National Highway Traffic Safety Administration, which posted the recall on its website.

The recall covers 2007 to 2009 Arnage, Azure and Brooklands models, the safety agency said. Dealers for the Volkswagen AG brand will replace the retractable “B” mechanism free of charge, the agency said.

Hood ornaments, common on vehicles through much of the 20th century, have been dropped amid safety concerns and lack of consumer demand, Scott Oldham, editor-in-chief of Edmunds.com, an auto research firm in Santa Monica, California, said in an interview today. Luxury cars such as the Bentley still feature the emblems.

“Simply over time they fell out of fashion,” Oldham said. “If the people wanted them they’d be on every single car you’d see.”

The Bentley’s emblem normally drops down into the hood in a collision, said Valentine O’Connor, a company spokeswoman, in an interview. Dealers alerted the carmaker to the corrosion, she said.

“We do take it seriously,” O’Connor said of the defect. “This is a precautionary measure.”

No Accidents, Injuries

There have been no accidents or injuries with the Bentley “B,” O’Connor said. A supplier has taken steps to prevent corrosion, adding grease to the mechanism and preventing water from collecting inside it, she said.

All three recalled models have a retail price for the 2010 model year of more than $200,000, according to the website Edmunds.com.

Safety regulations led manufacturers to make the decorations retractable so they wouldn’t impale or jab pedestrians in a collision, Oldham said.

His 1955 Chevrolet has an ornament “the size of my head” and it is bolted down, Oldham said. “Over time they realized that wasn’t such a good idea.”

link:

http://www.bloomberg.com/news/2010-09-21/bentley-s-flying-b-hood-ornament-poses-crash-risk-u-s-says-in-recall.html

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Bentley recall involves hood decor

The ornament may fail to retract in crash

BY JOHN HUGHES

BLOOMBERG NEWS

Bentley hood ornaments may injure pedestrians in a crash by failing to retract, leading the luxury carmaker to recall 596 vehicles in the U.S.

The metal emblem known as the "flying B" may not fold down in a collision as intended because a mechanism may become corroded, according to the National Highway Traffic Safety Administration.

The recall covers 2007 to 2009 Arnage, Azure and Brooklands models, the safety agency said. Dealers for the Volkswagen brand will replace the retractable "B" mechanism free of charge, the agency said.

The Bentley's emblem normally drops down into the hood in a collision, said Valentine O'Connor, a company spokeswoman, in an interview. Dealers alerted the carmaker to the corrosion, she said.

"We do take it seriously," O'Connor said of the defect. "This is a precautionary measure."

There have been no accidents or injuries with the Bentley "B," O'Connor said. A supplier has taken steps to prevent corrosion, adding grease to the mechanism and preventing water from collecting inside it, she said.

All three recalled models have a retail price for the 2010 model year of more than $200,000, according to Edmunds.com.

Read more: Bentley recall involves hood decor | freep.com | Detroit Free Press http://www.freep.com/article/20100922/BUSINESS01/9220307/1331/Business01/Bentley-recall-involves-hood-decor#ixzz10GMhSFJH

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BENTLEY RECALLS 596 CARS OVER FAULTY HOOD ORNAMENT

By Andrew Ganz

Pedestrian safety concerns have killed off most hood ornaments, but Bentley thought it had the right solution for its rather sharp, but traditional "Flying B:" A retracting mechanism.

Unfortunately, the retracting mechanism that powers the hood ornaments installed on 2007 through 2009 Arnage, Azure and Brooklands models can corrode and stop retracting altogether.

Bentley says the recall is a precautionary measure and that there have been no accidents involving the hood ornament. The automaker's supplier has changed the mechanism to prevent water from getting into it.

The voluntary recall begins immediately; concerned buyers can contact their dealers for a replacement Flying B.

link:

http://www.leftlanenews.com/bentley-recalls-596-cars-over-faulty-hood-ornament.html

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