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2011 Dodge Ram Laramie Longhorn edition debuts in Texas

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Filed under: Truck, Dodge

2011 Dodge Ram Laramie Longhorn
2011 Dodge Ram Laramie Longhorn - Click above for high-res image gallery

As part of the kick-off ceremonies for the State Fair of Texas, Chrysler debuted its latest version of the Ram - the Laramie Longhorn edition. (Think King Ranch, only Chrysler). Available on 1500, 2500 and 3500 trims, the Longhorn can be had in a variety of two-tone color schemes, including the model-specific sagebrush green and white gold seen in the stock photos.

The real story with the Longhorn is its interior, which is done up in full leather with real woodgrain trim throughout. (For reference, even the highest-grade Ford F-150 isn't available with real woodgrain.) Added touches like flap-closure pockets on the front seatbacks with a metal buckle and magnetic clasp and unique seat piping look like a high-zoot cowboy's dream, and with the plethora of Longhorn badging both inside and out, this is sure to be the sort of pickup that no one wants to get dirty. Consider it your fancy-pants out-on-the-town truck.

Saddle up and make the jump to read the full list of Longhorn upgrades in Chrysler's press release, and take a gander at some high-res shots in the gallery below.

[source: Chrysler]

Continue reading 2011 Dodge Ram Laramie Longhorn edition debuts in Texas

2011 Dodge Ram Laramie Longhorn edition debuts in Texas originally appeared on Autoblog on Thu, 23 Sep 2010 13:27:00 EST. Please see our terms for use of feeds.

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I'm not normally big on 2-tone exteriors but that combo actually looks really nice to me.

Real wood, not even a LaCrosse has that (IIRC).

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The 2-tone reminds me of the old Ford Eddie Bauer edition vehicles. I'm not really a truck fan, but that is a handsome truck. Chrysler has done a great job w/ this generation of Ram, IMHO.

Edited by Cubical-aka-Moltar

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New Ram Laramie Longhorn pickup is cowboy chic

Alisa Priddle / The Detroit News

Chrysler Group LLC used the Texas State Fair today to introduce its most luxurious full-size pickup to date: the Ram Laramie Longhorn edition.

The move counters the popular King Ranch version of the Ford F-150.

"The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars," said Fred Diaz, chief executive of the Ram Truck Brand. But it is a truck that can tow and haul too, he said. Engine and transmission choices and towing capacity are the same as on the Laramie; the Longhorn is an additional trim level only.

The market for a luxury pickup is strong, Diaz said, noting the high-end Ram Laramie model accounts for 25 percent of Ram sales. "It is a strong indication that truck buyers are looking for premium trucks."

Diaz said he expects the Laramie Longhorn to be 6-10 percent of total Ram sales, with a higher take-rate with the Heavy Duty models.

Lead designer Ryan Nagode said the truck took cues from "traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector's-grade shotgun or a horseman's saddle."

"The metal work and leather work are second to none."

The truck will be distinguishable by new Western-style badges, some new paint colors exclusive to this pickup, painted bumpers, Mopar running boards and a chrome grille with painted tow hooks.

The interior gets the full leather treatment, with burled walnut wood trim. There is a choice of leather seats, depending on the buyer's taste and higher-quality materials dot the interior.

Nagode said one of the styling touches is that the storage pockets on the back of the front seats have a metal buckle clasp designed to look like a cowboy saddle bag.

The automaker will also sell a real metal belt buckle and it will be offered on the www.outfitter.ramtrucks.com website. Even the slush mats are leather with removable Berber carpet inserts and a metal Laramie Longhorn badge.

The trucks will begin arriving in dealerships in the first quarter of 2011. Pricing will be announced closer to the sale date but it is expected to be the most-expensive truck in the lineup.

From The Detroit News: http://detnews.com/article/20100923/AUTO01/9230458/1148/auto01/New-Ram-Laramie-Longhorn-pickup-is-cowboy-chic#ixzz10OLVi7HO

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By Andrew Ganz

Earlier today at the State Fair of Texas, Chrysler's Ram division unveiled what it says is the most luxurious pickup truck ever offered: The Ram Longhorn Edition.

Set to go on sale early next year in a variety of Ram bodystyles - including 4x2 and 4x4 Crew Cab and Mega Cab 1500, 2500, 3500 and 3500 Dually configurations - the Ram Longhorn Edition takes aim at Ford's F-Series King Ranch Editions.

Ram says it channeled designs inspired by southwestern architecture, antique pocket watches, collector-grade saddles and cowboy boots - themes that show through on the luxurious interior. Outfitted with full leather trim covering every seating surface, the Ram's interior is notable for its laser-etched filigrees, which appear hand-chiseled. Ram will offer the interior in two shades, a dark slate gray and (pictured) bark brown.

The leather also adorns the Longhorn Edition's center console, door panels and automatic transmission lever. Real burled walnut wood trim covers the center stack and door panels, stained in two shades depending on interior trim choice. The Ram's standard gauge cluster has been swapped out for a silver-backed unit that appears more like the detailed trim of a vintage pocket watch than a modern plastic-covered instrument set.

In addition, special rubber floor mats molded in a barbed wire shape feature berber inserts that can be removed for muddy conditions.

Outside, the Ram Laramie Longhorn adds new badges and comes exclusively in a variety of two-tone combinations. Powertrains are unchanged from standard Ram Laramies.

Ram says it will price Laramie Longhorn Editions closer to their on sale date in early 2011. Despite the southwestern theme, Ram Laramie Longhorns will be offered across North America.



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2011 Ram Laramie Longhorn: Brooks Brothers, Meet Dunne

By Marty Padgett

Editorial Director

September 23rd, 2010

It's the most luxurious Chrysler truck ever built, it shares a name with steak we love, and it looks like it's taken a backstage tour through Gretchen Wilson's wardrobe racks. What exactly are we not supposed to love about the Ram Laramie Longhorn ambling down some unnamed dusty trail for 2011?

We'll figure that out later. For now, the details on the Laramie, which takes a bow and probably some encores today at the Texas State Fair.

For starters, it's not limited to one Ram model--you can have it on Ram 1500, 2500 and 3500 trucks, whatever you choose. All versions get many Laramie Longhorn badges inside and out, but it's the seatback pouches (complete with buckles) that take the country-and-western cake. The RLL trucks come in either a dark brown leather or light grey leather treatment, and on either, you get awesome seat stitching that would fit snugly on the lower back of any of the SHEDaisy ladies. We're not calling it a tramp stamp, per se, but it sure is aspirational.

Big 20-inch wheels are chromed on 1500 models; the 2500 and 3500 versions have polished aluminum wheels. LED lighting glows brighter than flickering lighters in Cowboy Stadium, and a standard navigation system makes sure you can make your way out of that new billion-dollar boondoggle without asking for directions. The RLL trucks also get standard remote starting, a rearview camera, ventilated front seats and heated rear seats.

There's no word on the price premium, but you've got time, since the Ram Laramie Longhorn won't go on sale until the first part of 2011.

Oh, and whatever you do, don't call it a King Ranch. Honest mistake, but still.



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