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NINETY EIGHT REGENCY

Fiat 500 Prima Edizione Special Sells Out in the States

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Fiat 500 Prima Edizione Special Sells Out in the States

THURSDAY, SEPTEMBER 23, 2010

As expected, it didn't take long for Fiat fans to buy out the first batch of 500 city cars that will come to the States in the form a limited edition model called the "500 Prima Edizione". Today, Chrysler announced that all 500 examples of the special edition, which was offered in three colors - Bianco (White), Rosso (Red), and Grigio (Gray)- and only with a manual gearbox, have been spoken for.

"It's important that the Fiat enthusiasts and fans are among the first to receive their very own Fiat 500 Prima Edizione special edition vehicles, as they share the same excitement about the brand's presence in North America," said Laura Soave, Head of Fiat brand North America.

"As we begin to introduce Fiat to North America, our goal is to develop a solid relationship with our customers so they are made to feel as part of the brand. Over 1,000 people are on the waitlist for the Prima Edizione, a clear indication of the buzz that the Fiat 500 is generating among our fans", Soave added.

Those that didn't receive the special invitation from Chrysler or didn't manage to reserve the 'Prima Edizione", need not worry as Fiat will soon begin accepting U.S. orders for the regular version of the 500. At first, the 500 will be available in Sport, Pop and Lounge trims, followed by a faux-convertible variant called the 500C in spring of 2011.

link:

http://carscoop.blogspot.com/2010/09/fiat-500-prima-edizione-special-sells.html

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