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By Andrew Ganz

Recognizing that many pickup drivers are avid sportsmen and women, Chrysler's Ram division created a special trim level aimed at hunters and fisherman that, among other things, includes an available "holster" capable of holding shotguns and fishing poles.

We got our first look at the Ram Outdoorsman yesterday at the State Fair of Texas - complete with (fake) guns and all.

"We asked Ram Truck customers - boaters, campers, fishing enthusiasts and hunters - what features would they like to see in a truck," said Fred Diaz, president and CEO of the Ram Truck brand. "They answered 'more capability, more room for my gear and ready to hit the trail. And make it affordable.'"

According to Ram, 62 percent of truck owners use their vehicles to hunt, fish or camp. More specifically, Ram found that 57 percent fresh water fish, 47 percent hunt, 37 percent tow camping trailers, 36 percent tow power boats, and 33 percent salt water fish. As a result, the Outdoorsman package was born, available in 1500 (half-ton), 2500 HD (3/4-ton) and 3500 HD single rear wheel (1 ton) configurations in all of Ram's cab, wheelbase and drive combinations.

Ram Outsdoorsman special features

Realizing the needs of the majority of truck owners were at least partially based on outdoors-related activities, Ram set out to create a truck that would better cater to those unique needs than any factory truck currently available on the market. For starters, the Outdoorsman received a standard class IV towing package, standard lighted four- and seven-pin trailer harness plugs, heavy-duty cooling, including a mechanical-electrical fan and transmission cooler, a limited-slip differential and standard trailer-sway control (1500 only). Not all users will require off road capability, Ram says, so the package is available on both 4x2 and 4x4 models.

The Outdoorsman also features 17-inch wheels and "LT" load-rated tires (LT275/70R17C OWL on Ram 1500 models; LT265/70R17E on Ram HD models) with a full-size spare. Tow hooks also come standard in the event the Outdoorsman comes across a lesser truck or SUV stuck off-road.

Inside, the Ram Outdoorsman come packed with extra lighting sources, as well as a 115-volt auxiliary power source for charging batteries or electronic devices.

The Outdoorsman models will also feature a two-tone paint scheme with a Mineral Gray lower section, special scratch-resistant steel bumpers, black door handles, wheel lip moldings and, of course, unique Outdoorsman badging.

Ram exclusive: RamBox holster

What will really set the Outdoorsman apart from the competition is the exclusive RamBox storage holster. For the Outdoorsman models only, Ram now offers an optional rod and gun rack option for the 1500 model, capable of safely securing two rifle or shotguns, and can also be rotated up to 90 degrees to hold up to six fishing rods. The RamBox Holster carries a minimal $205 MSRP and can be purchased through any Chrysler, Jeep, Dodge or Ram dealer.

Pricing and availability

Pricing for Ram Outdoorsman models start at $28,350, including destination charge. Ram Outdoorsman models go on sale shortly across North America




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