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NINETY EIGHT REGENCY

MERCEDES-BENZ INCREASES SALES FORECAST

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MERCEDES-BENZ INCREASES SALES FORECAST

By Drew Johnson

With the global auto market starting to show signs of recovery, Daimler – the parent company of Mercedes-Benz – has increased its sales forecast for its leading luxury brand.

Daimler expects Mercedes-Benz sales to climb to 1.5 million units by 2015, thanks in large part for an influx of new vehicles and technologies slated to hit the market beginning in 2011. The company’s all-new CLS – which will officially debut at the Paris Motor Show – will lead that charge.

Mercedes saw its sales slip 14 percent during the market crisis of 2009, but expects to nearly make up that entire deficit in 2010. By next year, Mercedes should be able to grow its global sales.

"We have an abundance of product innovations that make us optimistic that we will have a successful 2011," said Joachim Schmidt, executive vice president for sales and marketing.

Mercedes has several new vehicles on the horizon, including updated versions of the company’s CLS, C-Class, ML-Class and B-Class models.

link:

http://www.leftlanenews.com/mercedes-benz-increases-sales-forecast.html

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