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Ford Cans Plan for Aluminum-Bodied Jaguar S-Type

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Ford Cans Plan for Aluminum-Bodied Jaguar S-Type

Date posted: 03-14-2006

BIRMINGHAM, England — Ford has shelved plans to build the next generation of Jaguar sedans using unified aluminum bodies because the plan is too expensive.

Lewis Booth, head of Ford's Premier Auto Group of upscale brands, described the plan as "delayed." It had been due to start with the next-generation S-Type sedan. Instead, the next S-Type will be based on an updated version of the current platform.

Jaguar's luxury XJ sedan and new XK sports car are both built with aluminum bodies, and Jaguar had hoped to bring the high cost of the material down by using the same method to build the higher-volume S-Type.

Jaguar also wanted to get away from sharing basic platforms with other Ford brands, moves demanded in the past by Ford to keep costs down, but which drew criticism. In particular, the small X-Type sedan, which shares its running gear with the Ford Mondeo, has struggled against German rivals.

In December, Ford pumped $2 billion into Jaguar to shore up its finances. The company has closed one of its three U.K. factories and increased prices in the United States, but sales have continued to tumble.

What this means to you: A really cool S-Type is a long way off, buy a BMW instead.

Link: http://www.edmunds.com/insideline/do/News/articleId=109616


What this means to you: A really cool S-Type is a long way off, buy a BMW instead.

Damned if that's not just a kick in the balls.

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